| Crowdfunding creative ideas: The dynamics of project backers V Kuppuswamy, BL Bayus The economics of crowdfunding: Startups, portals and investor behavior, 151-182, 2018 | 1426 | 2018 |
| Crowdsourcing new product ideas over time: An analysis of the Dell IdeaStorm community BL Bayus Management science 59 (1), 226-244, 2013 | 1273 | 2013 |
| An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior S Im, BL Bayus, CH Mason Journal of the academy of marketing science 31 (1), 61-73, 2003 | 1018 | 2003 |
| Network effects and competition: An empirical analysis of the home video game industry V Shankar, BL Bayus Strategic management journal 24 (4), 375-384, 2003 | 673 | 2003 |
| The market evolution and sales takeoff of product innovations R Agarwal, BL Bayus Management Science 48 (8), 1024-1041, 2002 | 580 | 2002 |
| Word of mouth-the indirect effects of marketing efforts BL Bayus Journal of advertising research 25 (3), 31-39, 1985 | 572 | 1985 |
| Does my contribution to your crowdfunding project matter? V Kuppuswamy, BL Bayus Journal of business venturing 32 (1), 72-89, 2017 | 552 | 2017 |
| Product proliferation: An empirical analysis of product line determinants and market outcomes BL Bayus, WP Putsis Jr Marketing Science 18 (2), 137-153, 1999 | 520 | 1999 |
| The financial rewards of new product introductions in the personal computer industry BL Bayus, G Erickson, R Jacobson Management Science 49 (2), 197-210, 2003 | 423 | 2003 |
| The role of pre-entry experience, entry timing, and product technology strategies in explaining firm survival BL Bayus, R Agarwal Management Science 53 (12), 1887-1902, 2007 | 327 | 2007 |
| Speed-to-market and new product performance trade-offs BL Bayus Journal of product innovation management 14 (6), 485-497, 1997 | 309 | 1997 |
| Too little, too early: Introduction timing and new product performance in the personal digital assistant industry BL Bayus, S Jain, AG Rao Journal of Marketing Research 34 (1), 50-63, 1997 | 308 | 1997 |
| An analysis of product lifetimes in a technologically dynamic industry BL Bayus Management Science 44 (6), 763-775, 1998 | 276 | 1998 |
| Product complements and substitutes in the real world: The relevance of “other products” AD Shocker, BL Bayus, N Kim Journal of Marketing 68 (1), 28-40, 2004 | 263 | 2004 |
| Truth or consequences: An analysis of vaporware and new product announcements BL Bayus, S Jain, AG Rao Journal of marketing research 38 (1), 3-13, 2001 | 261 | 2001 |
| Are product life cycles really getting shorter? BL Bayus Journal of product innovation management 11 (4), 300-308, 1994 | 261 | 1994 |
| The consumer durable replacement buyer BL Bayus Journal of Marketing 55 (1), 42-51, 1991 | 259 | 1991 |
| Understanding the interplay between brand and innovation management: findings and future research directions TO Brexendorf, B Bayus, KL Keller Journal of the Academy of Marketing Science 43, 548-557, 2015 | 198 | 2015 |
| New-product strategy and industry clockspeed GC Souza, BL Bayus, HM Wagner Management Science 50 (4), 537-549, 2004 | 184 | 2004 |
| The dynamic pricing of next generation consumer durables BL Bayus Marketing Science 11 (3), 251-265, 1992 | 179 | 1992 |
