| Computing for rural empowerment: enabled by last-mile telecommunications S Nandi, S Thota, A Nag, S Divyasukhananda, P Goswami, ... IEEE Communications Magazine 54 (6), 102-109, 2016 | 234 | 2016 |
| The effects of new franchisor partnering strategies on franchise system size S Shane, V Shankar, A Aravindakshan Management Science 52 (5), 773-787, 2006 | 208 | 2006 |
| Computing for Rural Empowerment: Enabled by Last-Mile Telecommunications (Extended Version) S Thota, A Nag, S Divyasukhananda, P Goswami, A Aravindakshan, ... Technical Report, 2013 | 169 | 2013 |
| Measuring and forecasting mobile game app engagement O Rutz, A Aravindakshan, O Rubel International Journal of Research in Marketing 36 (2), 185-199, 2019 | 81 | 2019 |
| How does consumer engagement evolve when brands post across multiple social media? V Unnava, A Aravindakshan Journal of the Academy of Marketing Science 49 (5), 864-881, 2021 | 79 | 2021 |
| Customer equity: Making marketing strategy financially accountable A Aravindakshan, RT Rust, KN Lemon, VA Zeithaml Journal of systems science and systems engineering 13, 405-422, 2004 | 61 | 2004 |
| How does awareness evolve when advertising stops? The role of memory A Aravindakshan, PA Naik Marketing Letters 22, 315-326, 2011 | 52 | 2011 |
| Preparing for a future COVID-19 wave: insights and limitations from a data-driven evaluation of non-pharmaceutical interventions in Germany A Aravindakshan, J Boehnke, E Gholami, A Nayak Scientific reports 10 (1), 20084, 2020 | 47 | 2020 |
| Spatiotemporal allocation of advertising budgets A Aravindakshan, K Peters, PA Naik Journal of Marketing Research 49 (1), 1-14, 2012 | 42 | 2012 |
| Managing blood donations with marketing A Aravindakshan, O Rubel, O Rutz Marketing Science 34 (2), 269-280, 2015 | 30 | 2015 |
| Understanding the memory effects in pulsing advertising A Aravindakshan, PA Naik Operations Research 63 (1), 35-47, 2015 | 26 | 2015 |
| Mask-wearing during the COVID-19 pandemic A Aravindakshan, J Boehnke, E Gholami, A Nayak medRxiv, 2020.09. 11.20192971, 2020 | 13 | 2020 |
| Solving share equations in logit models using the lambertw function A Aravindakshan, B Ratchford Review of Marketing Science 9 (1), 1-17, 2011 | 11 | 2011 |
| The impact of mask-wearing in mitigating the spread of COVID-19 during the early phases of the pandemic A Aravindakshan, J Boehnke, E Gholami, A Nayak PLOS Global Public Health 2 (9), e0000954, 2022 | 10 | 2022 |
| Time course of cognitive training in Parkinson disease HM Nguyen, A Aravindakshan, JM Ross, EA Disbrow NeuroRehabilitation 46 (3), 311-320, 2020 | 9 | 2020 |
| PARSRec: Explainable personalized attention-fused recurrent sequential recommendation using session partial actions E Gholami, M Motamedi, A Aravindakshan Proceedings of the 28th ACM SIGKDD Conference on Knowledge Discovery and …, 2022 | 7 | 2022 |
| Restarting after Covid-19: a data-driven evaluation of opening scenarios A Aravindakshan, J Boehnke, E Gholami, A Nayak MedRxiv, 2020.05. 28.20115980, 2020 | 4 | 2020 |
| What characterizes the polymodal media of the mobile phone? The multiple media within the world’s most popular medium M Hilbert, A Aravindakshan Multimodal Technologies and Interaction 2 (3), 37, 2018 | 3 | 2018 |
| What Characterizes the Polymediality of the Mobile Phone? The Multiple Media within the World’s Most Popular Medium M Hilbert, A Aravindakshan The Multiple Media within the World’s Most Popular Medium (June 1, 2016), 2016 | 1 | 2016 |
| Advances in mathematical models in marketing A Aravindakshan University of Maryland, College Park, 2007 | | 2007 |
