| Is integrated reporting the silver bullet of financial communication? A stakeholder perspective from South Africa R Rensburg, E Botha Public Relations Review 40 (2), 144-152, 2014 | 267 | 2014 |
| To share or not to share: the role of content and emotion in viral marketing E Botha, M Reyneke Journal of Public Affairs 13 (2), 160-171, 2013 | 224 | 2013 |
| Should new online stores invest in social presence elements? The effect of social presence on initial trust formation A Ogonowski, A Montandon, E Botha, M Reyneke Journal of Retailing and Consumer Services 21 (4), 482-491, 2014 | 213 | 2014 |
| Online consumer behavior: Theory and research in social media, advertising and e-tail AC Scheinbaum Routledge, 2012 | 146 | 2012 |
| Artificial intelligence in retail: The AI-enabled value chain K Oosthuizen, E Botha, J Robertson, M Montecchi Australasian Marketing Journal 29 (3), 264-273, 2021 | 94 | 2021 |
| How employees engage with B2B brands on social media: Word choice and verbal tone CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt Industrial Marketing Management 81, 130-137, 2019 | 94 | 2019 |
| How sociable? An exploratory study of university brand visibility in social media E Botha, M Farshid, L Pitt South African Journal of Business Management 42 (2), 43-51, 2011 | 85 | 2011 |
| The influence of product knowledge on the relative importance of extrinsic product attributes of wine J Robertson, C Ferreira, E Botha Journal of Wine Research 29 (3), 159-176, 2018 | 65 | 2018 |
| A means to an end: Using political satire to go viral E Botha Public Relations Review 40 (2), 363-374, 2014 | 64 | 2014 |
| How to grow the sharing economy? Create Prosumers! B Lang, E Botha, J Robertson, JA Kemper, R Dolan, J Kietzmann Australasian Marketing Journal 28 (3), 58-66, 2020 | 60 | 2020 |
| Employee brand engagement on social media: Managing optimism and commonality CS Pitt, E Botha, JJ Ferreira, J Kietzmann Business Horizons 61 (4), 635-642, 2018 | 58 | 2018 |
| Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns M Wilson, K Robson, E Botha Business Horizons 60 (2), 247-253, 2017 | 55 | 2017 |
| How deep is your love? The brand love-loyalty matrix in consumer-brand relationships J Robertson, E Botha, C Ferreira, L Pitt Journal of Business Research 149, 651-662, 2022 | 51 | 2022 |
| Managing New Media Tools for Brand Management in Social Media E Botha, AJ Mills Online Consumer Behavior, 83-99, 2012 | 49 | 2012 |
| Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana AB Jibril, MA Kwarteng, M Pilik, E Botha, CN Osakwe Sustainability 12 (3), 854, 2020 | 48 | 2020 |
| Branded flash mobs: Moving toward a deeper understanding of consumers’ responses to video advertising P Grant, E Botha, J Kietzmann Journal of Interactive Advertising 15 (1), 28-42, 2015 | 37 | 2015 |
| Fortune favours the digitally mature: the impact of digital maturity on the organisational resilience of SME retailers during COVID-19 J Robertson, E Botha, B Walker, R Wordsworth, M Balzarova International Journal of Retail & Distribution Management 50 (8/9), 1182-1204, 2022 | 36 | 2022 |
| The influence of social presence on online purchase intention: An experiment with different product types E Botha, M Reyneke Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 30 | 2016 |
| Determination of plasma amino acids by gas chromatography D Labadarios, GS Shephard, E Botha, L Jackson, IM Moodie, JA Burger Journal of Chromatography B: Biomedical Sciences and Applications 383, 281-295, 1986 | 28 | 1986 |
| Relationship antecedents that impact on outcomes of strategic stakeholder alliances E Botha | 18 | 2010 |
Jeandri RobertsonLuleå University of Technology在 ltu.se 的电子邮件经过验证
