| Media frames across stages of health crisis: A cisis management approach to news coverage of flu pandemic PL Pan, J Meng Journal of Contingencies and Crisis Management 24 (2), 95-106, 2016 | 132 | 2016 |
| Morality or equality? Ideological framing in news coverage of gay marriage legitimization PL Pan, J Meng, S Zhou The Social Science Journal 47 (3), 630-645, 2010 | 93 | 2010 |
| Revisiting image-restoration strategies: An integrated case study of three athlete sex scandals in sports news J Meng, PL Pan International Journal of Sport Communication 6 (1), 87-100, 2013 | 78 | 2013 |
| Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions M Bhandari, S Rodgers, PL Pan Telematics and Informatics 58, 101522, 2021 | 45 | 2021 |
| Online strategic communication: A cross-cultural analysis of US and Chinese corporate websites PL Pan, J Xu Public Relations Review 35 (3), 251-253, 2009 | 41 | 2009 |
| Using a balanced set of measures to focus on long-term competency in internal communication J Meng, PL Pan Public Relations Review 38 (3), 484-490, 2012 | 40 | 2012 |
| Investigating the effects of cosmeceutical product advertising in beauty‐care decision making J Meng, PL Pan International Journal of Pharmaceutical and Healthcare Marketing 6 (3), 250-266, 2012 | 40 | 2012 |
| Parasocial interactions with basketball athletes of color in online mediated sports PL Pan, L Zeng Howard Journal of Communications 29 (2), 196 - 215, 2018 | 39 | 2018 |
| Connecting sponsor brands through sports competitions: An identity approach to brand trust and brand loyalty PL Pan, J Phua Sport, Business and Management: An International Journal 11 (2), 164-184, 2021 | 33 | 2021 |
| The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising PL Pan, J Meng, PL Lee Journal of International Consumer Marketing 29 (1), 48-58, 2017 | 19 | 2017 |
| Examining third-person perceptions in the context of sexually oriented advertising PL Pan, J Meng, S Zhou Journal of Promotion Management 18 (2), 189-208, 2012 | 18 | 2012 |
| Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations J Phua, PL Pan, KJ Chen Online Information Review 42 (4), 438-450, 2018 | 15 | 2018 |
| Toward an integrated model of purchase intention of dietary supplements in sexually oriented advertising PL Pan Journal of Food Products Marketing 20 (2), 132-145, 2014 | 15 | 2014 |
| Priming and source credibility effects on individual responses to AMBER and other mediated missing child alerts JD Greer, PL Pan, D Flores, MC Collins The Social Science Journal 49 (3), 295-303, 2012 | 15 | 2012 |
| Coping with the milk scandal: A staged approach to crisis communication strategies during China’s largest food safety crisis L Zeng, L Zhou, PL Pan, G Fowler Journal of Communication Management 22 (4), 432-450, 2018 | 14 | 2018 |
| YouTube video as health literacy tool: A test of body image campaign effectiveness J Meng, KL Bissell, PL Pan Health Marketing Quarterly 32 (4), 350-366, 2015 | 14 | 2015 |
| Are they celebrity followers? Examining the third-person perception of celebrity-endorsed advertising PL Pan, J Meng Journal of Promotion Management 24 (2), 233-250, 2018 | 13 | 2018 |
| The evaluations of swine flu magnitudes in TV news: A comparative analysis of paired influenza pandemics PL Pan, J Meng Health Marketing Quarterly 32 (2), 129-147, 2015 | 13 | 2015 |
| US news coverage of new leaders in China: An investigation of agenda-setting abilities of US newspapers and government. PL Pan China Media Research 4 (1), 29-35, 2008 | 13 | 2008 |
| The role of website format, blog use, and information-gathering acquaintance in online message assessment J Greer, PL Pan Telematics and Informatics 32 (4), 594-602, 2015 | 12 | 2015 |
