Measuring consumer innovativeness RE Goldsmith, CF Hofacker Journal of the academy of marketing science 19, 209-221, 1991 | 2359 | 1991 |
Mobile marketing in the retailing environment: current insights and future research avenues V Shankar, A Venkatesh, C Hofacker, P Naik Journal of interactive marketing 24 (2), 111-120, 2010 | 1019 | 2010 |
Technological disruptions in services: lessons from tourism and hospitality D Buhalis, T Harwood, V Bogicevic, G Viglia, S Beldona, C Hofacker Journal of Service Management 30 (4), 484-506, 2019 | 767 | 2019 |
Gamification and mobile marketing effectiveness CF Hofacker, K De Ruyter, NH Lurie, P Manchanda, J Donaldson Journal of Interactive Marketing 34 (1), 25-36, 2016 | 642 | 2016 |
Consumer power: Evolution in the digital age LI Labrecque, J Vor Dem Esche, C Mathwick, TP Novak, CF Hofacker Journal of interactive marketing 27 (4), 257-269, 2013 | 598 | 2013 |
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies T Hennig-Thurau, CF Hofacker, B Bloching Journal of interactive marketing 27 (4), 237-241, 2013 | 459 | 2013 |
The influence of personality on active and passive use of social networking sites M Pagani, CF Hofacker, RE Goldsmith Psychology & Marketing 28 (5), 441-456, 2011 | 363 | 2011 |
Dawning of the age of robots in hospitality and tourism: Challenges for teaching and research J Murphy, C Hofacker, U Gretzel European Journal of Tourism Research 15 (2017), 104-111, 2017 | 319 | 2017 |
Big data and consumer behavior: Imminent opportunities CF Hofacker, EC Malthouse, F Sultan Journal of consumer marketing 33 (2), 89-97, 2016 | 315 | 2016 |
Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020 | 313 | 2020 |
Internet marketing CF Hofacker Digital Springs (Dripping Springs, TX), 1999 | 310 | 1999 |
Effects of design factors on store image and expectation of merchandise quality in web-based stores J Oh, SS Fiorito, H Cho, CF Hofacker Journal of Retailing and Consumer Services 15 (4), 237-249, 2008 | 272 | 2008 |
What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score R Filieri, CF Hofacker, S Alguezaui Computers in Human Behavior 80, 122-131, 2018 | 255 | 2018 |
Primacy and recency effects on clicking behavior J Murphy, C Hofacker, R Mizerski Journal of computer-mediated communication 11 (2), 522-535, 2006 | 225 | 2006 |
Eight social media challenges for marketing managers CF Hofacker, D Belanche Spanish Journal of Marketing-ESIC 20 (2), 73-80, 2016 | 174 | 2016 |
E-services: a synthesis and research agenda CF Hofacker, RE Goldsmith, E Bridges, E Swilley Journal of Value Chain Management 1 (1/2), 13-44, 2007 | 170 | 2007 |
World Wide Web banner advertisement copy testing CF Hofacker, J Murphy European Journal of Marketing 32 (7/8), 703-712, 1998 | 152 | 1998 |
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future C Hofacker, I Golgeci, KG Pillai, DM Gligor European Journal of Marketing 54 (6), 1161-1179, 2020 | 149 | 2020 |
Customer information sharing with e-vendors: The roles of incentives and trust K Premazzi, S Castaldo, M Grosso, P Raman, S Brudvig, CF Hofacker International Journal of Electronic Commerce 14 (3), 63-91, 2010 | 142 | 2010 |
Adding store to web: migration and synergy effects in multi-channel retailing E Fornari, D Fornari, S Grandi, M Menegatti, CF Hofacker International Journal of Retail & Distribution Management 44 (6), 658-674, 2016 | 132 | 2016 |