| Double mental discounting: When a single price promotion feels twice as nice A Cheng, C Cryder Journal of Marketing Research 55 (2), 226-238, 2018 | 53 | 2018 |
| Picking gifts for picky people A Cheng, MG Meloy, E Polman Journal of Retailing 97 (2), 191-206, 2021 | 25 | 2021 |
| Identifying picky shoppers: Who they are and how to spot them A Cheng, H Baumgartner, MG Meloy Journal of Consumer Psychology 31 (4), 706-725, 2021 | 13 | 2021 |
| Variable Pricing in Restaurant Revenue Management: A Priority Mixed Bundle Strategy T Webb, J Ma, A Cheng Cornell Hospitality Quarterly 64 (1), 22-33, 2023 | 5 | 2023 |
| Disproportionate redemption discounting: Mental accounting of discounted credit A Cheng, E Baskin Journal of Business Research 128, 156-163, 2021 | 5 | 2021 |
| Choosing Gifts For Picky People: Where Is the Fun in That? A Cheng, M Meloy, E Polman ACR North American Advances, 2014 | 3 | 2014 |
| Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior A Stadler Blank, KE Loveland, A Cheng, S Beck, A Rundus International Journal of Consumer Studies 48 (1), e12982, 2024 | 1 | 2024 |
| Tiered discounts as multiple reference points for spending A Cheng, GR Ross Journal of Consumer Psychology 33 (2), 424-431, 2023 | | 2023 |
| Identifying the Picky Shopper A Cheng, H Baumgartner, M Meloy Available at SSRN 3152610, 2018 | | 2018 |
| Accounting for Gains from Discounted Credit A Cheng, E Baskin Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 243, 2018 | | 2018 |
| The Picky Consumer A Cheng The Pennsylvania State University, 2017 | | 2017 |
| Double Mental Discounting: How a Single Promotional Rebate Feels Twice As Nice A Cheng, C Cryder ACR North American Advances, 2015 | | 2015 |
| If You Think I'm Picky, What Gift Will You Give Me? A Cheng, MG Meloy ACR North American Advances, 2013 | | 2013 |
