| Why buy new when one can share? Exploring collaborative consumption motivations for consumer goods NL Kim, BE Jin International Journal of Consumer Studies 44 (2), 122-130, 2020 | 112 | 2020 |
| The role of product history in consumer response to online second-hand clothing retail service based on circular fashion NL Kim, H Woo, B Ramkumar Journal of Retailing and Consumer Services 60, 102457, 2021 | 90 | 2021 |
| Is honesty the best policy? Examining the role of price and production transparency in fashion marketing NL Kim, G Kim, L Rothenberg Sustainability 12 (17), 6800, 2020 | 59 | 2020 |
| Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands NL Kim, DC Shin, G Kim Fashion and Textiles 8 (1), 8, 2021 | 48 | 2021 |
| Fashion branding and communication: core strategies of European luxury brands B Jin, E Cedrola Springer, 2017 | 48 | 2017 |
| Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world J Park, N Kim Journal of Global Fashion Marketing 15 (1), 23-38, 2024 | 45 | 2024 |
| Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter? NL Kim, BE Jin Journal of Fashion Marketing and Management: An International Journal 25 (2 …, 2021 | 38 | 2021 |
| Why buy used clothing during the pandemic? Examining the impact of COVID-19 on consumers’ secondhand fashion consumption motivations NL Kim, TH Kim The International Review of Retail, Distribution and Consumer Research 32 (2 …, 2022 | 37 | 2022 |
| Do liberals want curbside pickup more than conservatives? Contactless shopping as protectionary action against the COVID‐19 pandemic NL Kim, H Im International Journal of Consumer Studies 46 (2), 589-600, 2022 | 32 | 2022 |
| Effect of country image and materialism on the quality evaluation of Korean products: Empirical findings from four countries with varying economic development status BE Jin, NL Kim, H Yang, M Jung Asia Pacific Journal of Marketing and Logistics 32 (2), 386-405, 2020 | 23 | 2020 |
| Why did (some) consumers buy toilet papers? A cross‐cultural examination of panic buying as a maladaptive coping response to COVID‐19 H Im, NL Kim, HK Lee Journal of Consumer Affairs 56 (1), 391-413, 2022 | 20 | 2022 |
| The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services B Ramkumar, H Woo, N Kim Corporate Social Responsibility and Environmental Management 28 (4), 1254-1269, 2021 | 18 | 2021 |
| Process innovation: Hidden secret to success and efficiency BE Jin, E Cedrola, N Kim Process innovation in the global fashion industry, 1-23, 2019 | 18 | 2019 |
| The power of culture in branding: How the Korean Wave can help global brands thrive in Asia N Kim, L Hong Journal of brand strategy 6 (3), 293-307, 2017 | 18 | 2017 |
| Prototypical brands and cultural influences: Enhancing a country’s image via the marketing of its products B Jin, H Yang, N Kim Management Decision 57 (11), 3159-3176, 2019 | 10 | 2019 |
| Differential effects of macro and micro country images by product category and by country among Saudi consumers B Jin, MO Almousa, H Yang, N Kim Management Decision 56 (8), 1663-1681, 2018 | 9 | 2018 |
| Fashion brand internationalization: opportunities and challenges B Jin, E Cedrola Springer, 2016 | 9 | 2016 |
| The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination BE Jin, H Yang, NL Kim Journal of Fashion Marketing and Management: An International Journal 25 (3 …, 2021 | 7 | 2021 |
| Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message TH Kim, NL Kim Journal of Consumer Behaviour 22 (6), 1348-1364, 2023 | 6 | 2023 |
| Retailing amid regulation and religion: The unique cultural challenges and opportunities facing market ventures in Saudi Arabia B Jin, MO Almousa, N Kim Journal of Cultural Marketing Strategy 3 (1), 70-81, 2018 | 6 | 2018 |
