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Ree Chan Ho
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Live streaming meets online shopping in the connected world: interactive social video in online marketplace
RC Ho, KG Rajadurai
Strategies and tools for managing connected consumers, 130-142, 2020
372020
Live streaming meets online shopping in the connected world: interactive social video in online marketplace
RC Ho, KG Rajadurai
Strategies and tools for managing connected consumers, 130-142, 2020
372020
Integrative model for the adoption of tour itineraries from smart travel apps
RC Ho, M Amin, K Ryu, F Ali
Journal of Hospitality and Tourism Technology 12 (2), 372-388, 2021
362021
Chatbot for Online Customer Service: Customer Engagement in the Era of Artificial Intelligence
RC Ho
Impact of Globalization and Advanced Technologies on Online Business Models …, 2021
292021
Sentiment drivers of hotel customers: a hybrid approach using unstructured data from online reviews
RC Ho, MS Withanage, KW Khong
Asia-Pacific journal of business administration 12 (3/4), 237-250, 2020
282020
The impact of social networking functionalities on online shopping: an examination of the web’s relative advantage
R Ho, D Vogel
International Journal of Business Information Systems 16 (1), 25-41, 2014
252014
Beyond structural equation modelling in tourism research: Fuzzy Set/qualitative comparative analysis (fs/QCA) and data envelopment analysis (DEA)
N Valaei, S Rezaei, RC Ho, F Okumus
Quantitative Tourism Research in Asia: Current Status and Future Directions …, 2019
222019
Social Media Communication and Consumers Decisions: Analysis of the Antecedents for Intended Apps Purchase
RC Ho, S Rezaei
Journal of Relationship Marketing 17 (3), 204-228, 2018
222018
Online forum: A platform that affects students' learning
S Premagowrie, VR Kalai, RC Ho
American International Journal of Social Science 3 (7), 107-116, 2014
212014
Business students' perspectives on case method coaching for problem-based learning: impacts on student engagement and learning performance in higher education
BL Song, KL Lee, CY Liew, RC Ho, WL Lin
Education+ Training 64 (3), 416-432, 2022
182022
What drives the adoption of smart travel planning apps? The relationship between experiential consumption and mobile app acceptance
RC Ho, M Amin
KnE Social Sciences, 22–41-22–41, 2019
182019
Conceptualization of an urban travel behavior model to mitigate air pollution for sustainable environmental development in Malaysia
K Jayaraman, NXC Leow, D Asirvatham, HR Chan
Management of Environmental Quality: An International Journal 31 (3), 785-799, 2020
152020
The impact of relationship quality and social support on social media users' selling intention
RC Ho, R Cheng
International Journal of Internet Marketing and Advertising 14 (4), 433-453, 2020
132020
The influence of mobile learning on learner’s absorptive capacity: a case of bring-your-own-device (BYOD) learning environment
RC Ho, HK Chua
Taylor’s 7th Teaching and Learning Conference 2014 Proceedings: Holistic …, 2015
122015
Impact of Globalization and Advanced Technologies on Online Business Models
RC Ho, A Hou Hong Ng, M Nourallah
IGI Global, 2021
102021
Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge
RC Ho, TC Teo
Research Anthology on Social Media Advertising and Building Consumer …, 2022
92022
User Acceptance Towards Non-Fungible Token (NFT) as the FinTech for Investment Management in the Metaverse
RC Ho, BL Song
Strategies and Opportunities for Technology in the Metaverse World, 59-77, 2023
82023
Immersive live streaming experience in satisfying the learners’ need for self-directed learning
RC Ho, BL Song
Interactive Technology and Smart Education 19 (2), 145-160, 2022
72022
Strategies and Tools for Managing Connected Consumers
RC Ho
72020
Exploring the role of commitment in potential absorptive capacity and its impact on new financial product knowledge: a social media banking perspective
RC Ho, M Amin
Journal of Financial Services Marketing 28 (3), 585-598, 2023
62023
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