| Measuring service quality: a reexamination and extension JJ Cronin Jr, SA Taylor Journal of marketing 56 (3), 55-68, 1992 | 24837 | 1992 |
| SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality JJ Cronin Jr, SA Taylor Journal of marketing 58 (1), 125-131, 1994 | 7223 | 1994 |
| An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentions SA Taylor, TL Baker Journal of retailing 70 (2), 163-178, 1994 | 4099 | 1994 |
| The importance of brand equity to customer loyalty SA Taylor, K Celuch, S Goodwin Journal of product & brand management 13 (4), 217-227, 2004 | 837 | 2004 |
| The effectiveness of customer participation in new product development: A meta-analysis W Chang, SA Taylor Journal of Marketing 80 (1), 47-64, 2016 | 659 | 2016 |
| Modeling patient satisfaction and service quality. SA Taylor, JJ Cronin Jr Journal of health care marketing 14 (1), 1994 | 556 | 1994 |
| Distinguishing the factors influencing college students' choice of major. JM Beggs, JH Bantham, S Taylor College Student Journal 42 (2), 381-395, 2008 | 494 | 2008 |
| Measuring service quality for strategic planning and analysis in service firms M Hemmasi, KC Strong, SA Taylor Journal of applied business research 10 (4), 24, 1994 | 339 | 1994 |
| An exploratory investigation into the antecedents of satisfaction, brand attitude, and loyalty within the (B2B) eCRM industry SA Taylor, G Hunter Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2003 | 257 | 2003 |
| Assessing regression-based importance weights for quality perceptions and satisfaction judgements in the presence of higher order and/orinteraction effects SA Taylor Journal of Retailing 73 (1), 135-159, 1997 | 255 | 1997 |
| THE* rules of stakeholder satisfaction (* Timeliness, honesty, empathy) KC Strong, RC Ringer, SA Taylor Journal of Business Ethics 32, 219-230, 2001 | 238 | 2001 |
| Moving from marketization to marketing of higher education: The co-creation of value in higher education. KM Judson, SA Taylor Higher education studies 4 (1), 51-67, 2014 | 230 | 2014 |
| Recreational service quality in the international setting SA Taylor, A Sharland, JJ Cronin, W Bullard International journal of service industry management 4 (4), 68-86, 1993 | 229 | 1993 |
| Distinguishing service quality from patient satisfaction in developing health care marketing strategies SA Taylor Journal of Healthcare Management 39 (2), 221-236, 1994 | 227 | 1994 |
| Intention to engage in digital piracy: A conceptual model and empirical test SA Taylor, C Ishida, DW Wallace Journal of Service Research 11 (3), 246-262, 2009 | 209 | 2009 |
| The impact of loyalty with e‐CRM software and e‐services SA Taylor, GL Hunter International journal of service industry management 13 (5), 452-474, 2002 | 200 | 2002 |
| Understanding (customer‐based) brand equity in financial services SA Taylor, GL Hunter, DL Lindberg Journal of Services Marketing 21 (4), 241-252, 2007 | 196 | 2007 |
| Student engagement and marketing classes SA Taylor, GL Hunter, H Melton, SA Goodwin Journal of Marketing Education 33 (1), 73-92, 2011 | 131 | 2011 |
| Technology readiness in the e-insurance industry: an exploratory investigation and development of an agent technology e-consumption model SA Taylor, K Celuch, S Goodwin Journal of Insurance Issues, 142-165, 2002 | 123 | 2002 |
| Assessing the use of regression analysis in examining service recovery in the insurance industry: Relating service quality, customer satisfaction, and customer trust SA Taylor Journal of Insurance Issues, 30-57, 2001 | 117 | 2001 |
