| Strategic branding of destinations: a framework M Stephens Balakrishnan European journal of marketing 43 (5/6), 611-629, 2009 | 538 | 2009 |
| Assessing student satisfaction in transnational higher education S Wilkins, MS Balakrishnan International Journal of Educational Management 27 (2), 143-156, 2013 | 434 | 2013 |
| Student choice in higher education: Motivations for choosing to study at an international branch campus S Wilkins, MS Balakrishnan, J Huisman Journal of studies in international education 16 (5), 413-433, 2012 | 399 | 2012 |
| Dubai–a star in the east: A case study in strategic destination branding M Stephens Balakrishnan Journal of Place management and Development 1 (1), 62-91, 2008 | 266 | 2008 |
| The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education S Wilkins, MM Butt, D Kratochvil, MS Balakrishnan Studies in higher education 41 (12), 2232-2252, 2016 | 203 | 2016 |
| Destination brand components MS Balakrishnan, R Nekhili, C Lewis International Journal of Culture, Tourism and Hospitality Research 5 (1), 4-25, 2011 | 168 | 2011 |
| Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates S Wilkins, M Stephens Balakrishnan, J Huisman Journal of Higher Education Policy and Management 34 (5), 543-556, 2012 | 157 | 2012 |
| Place branding: Aligning multiple stakeholder perception of visual and auditory communication elements F Kotsi, MS Balakrishnan, I Michael, TZ Ramsøy Journal of destination marketing & management 7, 112-130, 2018 | 106 | 2018 |
| Jumeirah Group, UAE MS Balakrishnan Emerald Emerging Markets Case Studies 1 (1), 1-6, 2011 | 78 | 2011 |
| A study of unconscious emotional and cognitive responses to tourism images using a neuroscience method I Michael, T Ramsoy, M Stephens, F Kotsi Journal of Islamic Marketing 10 (2), 543-564, 2019 | 70 | 2019 |
| Challenges in managing place brands: The case of Sydney G Kerr, MS Balakrishnan Place Branding and Public Diplomacy 8, 6-16, 2012 | 44 | 2012 |
| Methods to increase research output: some tips looking at the MENA region M Stephens Balakrishnan International Journal of Emerging Markets 8 (3), 215-239, 2013 | 40 | 2013 |
| The 4D model of place brand management MS Balakrishnan, G Kerr Branded spaces, 31-42, 2013 | 37* | 2013 |
| Protecting from brand burn during times of crisis: Mumbai 26/11: A case of the Taj Mahal Palace and Tower Hotel M Stephens Balakrishnan Management Research Review 34 (12), 1309-1334, 2011 | 34 | 2011 |
| How well are international branch campuses serving students? S Wilkins, M Balakrishnan International Higher Education, 2012 | 26 | 2012 |
| Student perception of study at international branch campuses: implication for educators and college managers S Wilkins, MS Balakrishnan | 19 | 2012 |
| Gain the most from your marketing spend on loyalty M Stephens Balakrishnan Business Strategy Series 12 (5), 219-225, 2011 | 16 | 2011 |
| Government innovation and creativity: a case of Dubai IA Moonesar, M Stephens, M Batey, DJ Hughes Future Governments, 135-155, 2019 | 12 | 2019 |
| Marketing an Islamic index: perceived value of KMI30 Index H Sayani, M Stephens Balakrishnan Management Research Review 36 (4), 326-358, 2013 | 11 | 2013 |
| Agile Government: Emerging Perspectives in Public Management M Stephens, R Awamleh, F Salem World Scientific, 2022 | 10* | 2022 |
Stephen WilkinsProfessor at The British University in Dubai在 buid.ac.ae 的电子邮件经过验证
