Digital transformation: A multidisciplinary reflection and research agenda PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ... Journal of business research 122, 889-901, 2021 | 3670 | 2021 |
Success factors for mass customization: a conceptual model TLJ Broekhuizen, KJ Alsem Journal of Market-Focused Management 5, 309-330, 2002 | 224 | 2002 |
Digital platform openness: Drivers, dimensions and outcomes TLJ Broekhuizen, O Emrich, MJ Gijsenberg, M Broekhuis, B Donkers, ... Journal of Business Research 122, 902-914, 2021 | 186 | 2021 |
Online purchase determinants: Is their effect moderated by direct experience? T Broekhuizen, EKRE Huizingh Management Research News 32 (5), 440-457, 2009 | 168 | 2009 |
Susceptibility to and impact of interpersonal influence in an investment context AOI Hoffmann, TLJ Broekhuizen Journal of the Academy of Marketing Science 37 (4), 488-503, 2009 | 164 | 2009 |
Understanding channel purchase intentions: measuring online and offline shopping value perceptions T Broekhuizen University of Groningen, Dissertation, 2006 | 132 | 2006 |
Introduction to the special issue–Digital business models: A multi-disciplinary and multi-stakeholder perspective TLJ Broekhuizen, M Broekhuis, MJ Gijsenberg, JE Wieringa Journal of Business Research 122, 847-852, 2021 | 89 | 2021 |
A conceptual model of channel choice: Measuring online and offline shopping value perceptions TLJ Broekhuizen, W Jager | 87 | 2004 |
Implementing new business models: What challenges lie ahead? TLJ Broekhuizen, T Bakker, TJBM Postma Business Horizons 61 (4), 555-566, 2018 | 83 | 2018 |
Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range AOI Hoffmann, TLJ Broekhuizen International journal of Research in marketing 27 (4), 342-355, 2010 | 81 | 2010 |
New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industry TLJ Broekhuizen, J Lampel, J Rietveld Research Policy 42 (4), 954-964, 2013 | 65 | 2013 |
The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market SA Delre, TLJ Broekhuizen, THA Bijmolt Journal of Marketing Research 53 (4), 608-627, 2016 | 57 | 2016 |
Simulating the cinema market: How cross‐cultural differences in social influence explain box office distributions TLJ Broekhuizen, SA Delre, A Torres Journal of Product Innovation Management 28 (2), 204-217, 2011 | 57 | 2011 |
A dynamic view on secrecy management B Bos, P Broekhuizen, Thijs L.J., De Faria Journal of Business Research, 2015 | 53 | 2015 |
Interactivity Perceptions and Online Newspaper Preference T Broekhuizen, A Hoffmann Journal of Interactive Advertising 12 (2), 29-43, 2012 | 47 | 2012 |
The contribution of scenario analysis to the front-end of new product development TJBM Postma, TLJ Broekhuizen, F van den Bosch Futures 44 (6), 642-654, 2012 | 41 | 2012 |
Customer intention to adopt a fee‐based advisory model: An empirical study in retail banking AOI Hoffmann, H Franken, TLJ Broekhuizen International Journal of Bank Marketing 30 (2), 102-127, 2012 | 27 | 2012 |
How do franchisees assess franchisor trustworthiness? EPM Croonen, TLJ Broekhuizen Journal of small business management 57 (3), 845-871, 2019 | 26 | 2019 |
Digital readiness: construct development and empirical validation DK Nguyen, T Broekhuizen, JQ Dong, PC Verhoef | 25 | 2019 |
Uncertainty avoidance and the exploration-exploitation trade-off TLJ Broekhuizen, MS Giarratana, A Torres European Journal of Marketing 51 (11/12), 2080-2100, 2017 | 25 | 2017 |