| Effects of internal–external congruence-based CSR positioning: An attribution theory approach W Ginder, WS Kwon, SE Byun Journal of Business Ethics 169, 355-369, 2021 | 150 | 2021 |
| Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar W Ginder, SE Byun Psychology & Marketing 32 (8), 821-841, 2015 | 110 | 2015 |
| To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers W Ginder, SE Byun Journal of Retailing and Consumer Services 65, 102875, 2022 | 41 | 2022 |
| B corps’ social media communications during the COVID-19 pandemic: through the lens of the triple bottom line M Mann, SE Byun, W Ginder Sustainability 13 (17), 9634, 2021 | 14 | 2021 |
| Highs and lows of cannabis decriminalization: Twitter analysis and ethical and regulatory implications for retailing and marketing M Mann, W Ginder, SE Byun Journal of Global Marketing 35 (1), 57-75, 2022 | 11 | 2022 |
| NCHA variable combination as a method to undertake LGBTQ+ student subpopulation analyses J Schwartz, W Ginder Journal of American college health 71 (6), 1658-1669, 2023 | 7 | 2023 |
| Hopping on the brand boycotting bandwagon on Facebook: Because of the issue, others, or self-enhancement? W Ginder, WS Kwon Journal of Customer Behaviour 19 (4), 375-400, 2020 | 7 | 2020 |
| An Attribution Theory Approach to Corporate Social Responsibility (CSR) Communication: Consumer Response to Consistency-Based CSR Positioning WA Ginder Auburn University, 2016 | 4 | 2016 |
| Why we hop on the Boycotting Bandwagon: Consumer Motivation to Participate in Brand Boycotts on Facebook W Ginder, WS Kwon International Textile and Apparel Association Annual Conference Proceedings …, 2015 | 1 | 2015 |
| Retailers' Response to A Racial Reckoning: Analysis of Corporate Social Justice Communication on Social Media O Johnson, W Ginder Advances in Consumer Research 49, 525-526, 2021 | | 2021 |
| Potential of Extending Lifespan of Prom Dresses YJJ Ma, HS Koo International Textile and Apparel Association Annual Conference Proceedings …, 2016 | | 2016 |
| Small Retail Businesses' Varied Perceptions of Market Competition SE Byun, W Ginder, H Kim, S Han, C Centrallo International Textile and Apparel Association Annual Conference Proceedings …, 2016 | | 2016 |
| Labor-Related CSR Communication: The Impact of Claim Types on Perceived Credibility, Skepticism, and Brand Trust W Ginder, SE Byun International Textile and Apparel Association Annual Conference Proceedings …, 2015 | | 2015 |
