| Effect of YouTube marketing communication on converting brand liking into preference among millennials regarding brands in general and sustainable offers in particular … R Duffett, DM Petroșanu, IC Negricea, T Edu Sustainability 11 (3), 604, 2019 | 103 | 2019 |
| Establishing influence of specific academic quality on student satisfaction CI Negricea, T Edu, EM Avram Procedia-Social and Behavioral Sciences 116, 4430-4435, 2014 | 87 | 2014 |
| Mobile shopping platform characteristics as consumer behavior determinants Y Liu, Q Li, T Edu, L Jozsa, IC Negricea Asia Pacific Journal of Marketing and Logistics 32 (7), 1565-1587, 2020 | 85 | 2020 |
| A multi-dimensional approach of green marketing competitive advantage: a perspective of small medium and micro enterprises from Western Cape, South Africa R Duffett, T Edu, N Haydam, IC Negricea, R Zaharia Sustainability 10 (10), 3764, 2018 | 62 | 2018 |
| Exploring the continuance usage intention of travel applications in the case of Chinese tourists Y Liu, Q Li, T Edu, IC Negricea Journal of Hospitality & Tourism Research 47 (1), 6-32, 2023 | 48 | 2023 |
| Factors influencing student transition to online education in the COVID 19 pandemic lockdown: Evidence from Romania T Edu, C Negricea, R Zaharia, RM Zaharia Economic Research-Ekonomska Istraživanja 35 (1), 3291-3304, 2022 | 26 | 2022 |
| Modelling the effect of YouTube as an advertising medium on converting intention-to-purchase into purchase RG Duffett, T Edu, IC Negricea, RM Zaharia Transformations in Business & Economics 19 (1), 112-132, 2020 | 25 | 2020 |
| The Dynamics of Corporate Social Responsibility M Aluchna, SO Idowu Springer, 2017 | 25 | 2017 |
| Customer Experience management–The most important dimension of the service firm strategy RM Paula, NC Iliuţă Analele Universităţii din Oradea 1171, 2008 | 25 | 2008 |
| EXPLAINING SATISFACTION AT A FOREIGN TOURISM DESTINATION-AN INTRA-GENERATIONAL APPROACH EVIDENCE WITHIN GENERATION Y FROM SOUTH AFRICA AND ROMANIA N Haydam, T Purcarea, T Edu, IC Negricea Amfiteatru Economic 19 (45), 528, 2017 | 22 | 2017 |
| Brand positioning-a marketing resource and an effective tool for small and medium enterprises EDU Tudor, IC Negricea Journal of Knowledge Management, Economics and Information Technology 2 (1 …, 2012 | 22 | 2012 |
| YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania RG Duffett, T Edu, IC Negricea The Electronic Journal of Information Systems in Developing Countries 85 (5 …, 2019 | 21 | 2019 |
| Modelling e-commerce customer reactions. Exploring online shopping carnivals in China Y Liu, Q Li, T Edu, C Negricea, KS Fam, R Zaharia Economic research-Ekonomska istraživanja 35 (1), 3060-3082, 2022 | 14 | 2022 |
| ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS'SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL CI Negricea, T Edu, EM Avram Romanian Economic and Business Review 7 (2), 47, 2012 | 12 | 2012 |
| Social Tourism-A Factor In Cultural, Social and Economic Change NR Dumitru, CI Negricea, A Slapac Romanian Economic and Business Review 4 (2), 89, 2009 | 11 | 2009 |
| Mobile social commerce content, consumer emotions and behaviour Y Liu, Q Li, T Edu, KS Fam, R Zaharia, C Negricea International Journal of Consumer Studies 47 (4), 1315-1334, 2023 | 10 | 2023 |
| CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS-A EUROPEAN CUSTOMER'S MARKET PERSPECTIVE C Negricea, T Edu Romanian Economic and Business Review 10 (4), 187, 2015 | 10 | 2015 |
| How do students assess the sustainability of their university? A comparison between Dutch and Romanian students from business schools F Popescu, T Edu, IC Negricea, R Zaharia, RM Zaharia Amfiteatru Economic 22 (54), 411-431, 2020 | 9 | 2020 |
| Modelling the Influence of online marketing communication on behavioural intentions A Perju-Mitran, CI Negricea, T Edu Network Intelligence Studies 2, 245-253, 2014 | 9 | 2014 |
| CURRENT CROSS-CULTURAL PERSONAL FINANCIAL BEHAVIOUR COORDINATES: EVIDENCE FROM ROMANIA AND SOUTH AFRICA WITH A FOCUS ON YOUNG AND EDUCATED INDIVIDUALS. T Edu, WA Lotter, IC Negricea, EM Avram Transformations in Business & Economics 13, 2014 | 8 | 2014 |
Tudor EduProfessor of Marketing, Romanian-American University在 profesor.rau.ro 的电子邮件经过验证
