E-commerce and consumer behavior: A review of AI-powered personalization and market trends MA Raji, HB Olodo, TT Oke, WA Addy, OC Ofodile, AT Oyewole GSC Advanced Research and Reviews 18 (3), 066-077, 2024 | 46 | 2024 |
Business strategies in virtual reality: a review of market opportunities and consumer experience MA Raji, HB Olodo, TT Oke, WA Addy, OC Ofodile, AT Oyewole International Journal of Management & Entrepreneurship Research 6 (3), 722-736, 2024 | 45 | 2024 |
Forensic accounting in the digital age: a US perspective: scrutinizing methods and challenges in digital financial fraud prevention RE Daraojimba, OA Farayola, FO Olatoye, N Mhlongo, TT Oke Finance & Accounting Research Journal 5 (11), 342-360, 2023 | 40 | 2023 |
The digital transformation of SMES: a comparative review between the USA and Africa MA Raji, HB Olodo, TT Oke, WA Addy, OC Ofodile, AT Oyewole International Journal of Management & Entrepreneurship Research 6 (3), 737-751, 2024 | 37 | 2024 |
Resilience in the face of uncertainty: a review on the impact of supply chain volatility amid ongoing geopolitical disruptions BA Odulaja, TT Oke, T Eleogu, AA Abdul, HO Daraojimba International Journal of Applied Research in Social Sciences 5 (10), 463-486, 2023 | 36 | 2023 |
Digital marketing in tourism: a review of practices in the USA and Africa MA Raji, HB Olodo, TT Oke, WA Addy, OC Ofodile, AT Oyewole International Journal of Applied Research in Social Sciences 6 (3), 393-408, 2024 | 35 | 2024 |
Real-time data analytics in retail: A review of USA and global practices MA Raji, HB Olodo, TT Oke, WA Addy, OC Ofodile, AT Oyewole GSC Advanced Research and Reviews 18 (3), 059-065, 2024 | 33 | 2024 |
Marketing across multicultural landscapes: a comprehensive review of strategies bridging US and African markets CA Udeh, KC Iheremeze, AA Abdul, DO Daraojimba, TT Oke International Journal of Research and Scientific Innovation 10 (11), 656-676, 2023 | 21 | 2023 |
The role of virtual and augmented reality in modern marketing: a critical review ZE Egieya, SK Ewuga, AO Adegbite, TT Oke Computer Science & IT Research Journal 4 (3), 244-272, 2023 | 18 | 2023 |
The role of artificial intelligence in shaping sustainable consumer behavior: a cross-sectional study of Southwest, Nigeria TT Oke, T Ramachandran, AF Afolayan, KC Ihemereze, CA Udeh International Journal of Research and Scientific Innovation 10 (12), 255-266, 2024 | 16 | 2024 |
Determinants of decision to use and continued use of online shopping medium: a bivariate probit approach T Oke, T Ramachandran | 16 | 2021 |
Understanding attitudes of urban youths towards online shopping: evidence from Lagos and Ibadan Cities of Nigeria T Oke, T Ramachandran Specialusis Ugdymas 1 (43), 5571-5583, 2022 | 12 | 2022 |
Effect of risk perception on online purchase behavior among Nigeria consumer: the moderating role of gender T Oke, T Ramachandran Specialusis Ugdymas 1 (43), 5556-5570, 2022 | 10 | 2022 |
The Role of Artificial Intelligence in Shaping Sustainable Consumer Behavior: A Cross-Sectional Study of Southwest, Nigeria CAU Oke T. T., Ramachandran T., A. F. Afolayan, K. C. Ihemereze INTERNATIONAL JOURNAL OF RESEARCH AND SCIENTIFIC INNOVATION (IJRSI) 10 …, 2024 | | 2024 |
Adoption of the digital marketing among oil palm farmers: A review of methods, successes and challenges in Nigeria AF Afolayan, TT Oke, RA Ojo, MA Raji, HB Olodo | | 2024 |
Adoption of the digital marketing among oil palm farmers: A review of methods, successes and challenges in Nigeria HBO Ayodeji Fisayo Afolayan, Timothy Tolulope Oke, Rhoda Ayanfeoluwa Ojo ... International Journal of Frontiers in Biology and Pharmacy Research 5 (2 …, 2024 | | 2024 |
Impact of AI chatbots on youth consumer behavior in e-commerce: Evidence from southwest, Nigeria OT Timothy, AA Fisayo, R Thiru, MA Raji, HB Olodo | | 2024 |
The role of AI in understanding consumer behavior in the utilisation of agrochemicals: A systemic review AF Afolayan, TT Oke, MA Raji, HB Olodo | | 2024 |
Factors influencing the adoption and intensity of use of AI chatbots for online purchasing in Nigeria OT Timothy, AA Fisayo, R Thiru, MA Raji, HB Olodo | | 2024 |
Consumers’ Preference For Online Purchasing Medium In The Covid-19 Pandemic Era: Empirical Evidence From Ondo State, Nigeria TR Timothy Oke Seybold Report 17 (10), 2199, 2022 | | 2022 |