Instafamous and social media influencer marketing SV Jin, A Muqaddam, E Ryu Marketing Intelligence & Planning 37 (5), 567-579, 2019 | 1262 | 2019 |
Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social … SAA Jin, J Phua Journal of Advertising 43 (2), 181-195, 2014 | 1180 | 2014 |
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on … J Phua, SV Jin, JJ Kim Telematics and Informatics 34 (1), 412-424, 2017 | 828 | 2017 |
Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat J Phua, SV Jin, JJ Kim Computers in human behavior 72, 115-122, 2017 | 765 | 2017 |
Can robots manifest personality?: An empirical test of personality recognition, social responses, and social presence in human–robot interaction KM Lee, W Peng, SA Jin, C Yan Journal of Communication 56 (4), 754-772, 2006 | 722 | 2006 |
“I'll buy what she's# wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce SV Jin, E Ryu Journal of Retailing and Consumer Services 55, 102121, 2020 | 372 | 2020 |
Effects of self-disclosure on relational intimacy in Facebook N Park, B Jin, SAA Jin Computers in Human Behavior 27 (5), 1974-1983, 2011 | 369 | 2011 |
The potential of social media for luxury brand management SAA Jin Marketing Intelligence and Planning 30 (7), 687-699, 2012 | 303 | 2012 |
Parasocial interaction with my avatar: Effects of interdependent self-construal and
the mediating role of self-presence in an avatar-based console game, Wii SA Jin, N Park CyberPsychology and Behavior 12 (6), 723-727, 2009 | 294 | 2009 |
Product placement 2.0:“Do brands need influencers, or do influencers need brands?” SV Jin, A Muqaddam Journal of Brand Management 26, 522-537, 2019 | 251 | 2019 |
Toward integrative models of flow:” Effects of performance, skill, challenge, playfulness,
and presence on flow in video games. SA Jin Journal of Broadcasting & Electronic Media 56 (2), 169-186, 2012 | 212 | 2012 |
Avatars mirroring the actual self versus projecting the ideal self:
The effects of self-priming on interactivity and immersion in an exergame, Wii Fit SA Jin CyberPsychology & Behavior 12 (6), 761-765, 2009 | 208 | 2009 |
In AI we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging … S Youn, SV Jin Computers in Human Behavior 119, 106721, 2021 | 197 | 2021 |
“I feel present. Therefore, I experience flow:” A structural equation modeling approach to flow and
presence in video games SA Jin Journal of Broadcasting & Electronic Media 55 (1), 114-136, 2011 | 183 | 2011 |
Addressing media stigma for people experiencing mental illness using an entertainment-education strategy U Ritterfeld, S Jin Journal of Health Psychology 11 (2), 247-267, 2006 | 172 | 2006 |
Avatar-based advertising in Second Life: The role of presence and attractiveness of virtual spokespersons. SA Jin, J Bolebruch Journal of Interactive Advertising 10 (1), 51-60, 2009 | 158 | 2009 |
“Celebrity 2.0 and beyond!” Effects of Facebook profile sources on social networking advertising SV Jin Computers in Human Behavior 79, 154-168, 2018 | 148 | 2018 |
Reconnecting with the past in social media: The moderating role of social influence in nostalgia marketing on Pinterest S Youn, SV Jin Journal of Consumer Behaviour 16 (6), 565-576, 2017 | 134 | 2017 |
I trust what she's# endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing SV Jin, E Ryu, A Muqaddam Journal of Fashion Marketing and Management: An International Journal 25 (4 …, 2021 | 132 | 2021 |
The roles of modality richness and involvement in shopping behavior in 3D virtual stores.
SA Jin Journal of Interactive Marketing 23 (3), 234-246, 2009 | 128 | 2009 |