| The emotions that drive viral video K Nelson-Field, E Riebe, K Newstead Australasian Marketing Journal 21 (4), 205-211, 2013 | 224 | 2013 |
| What's not to “like?”: can a facebook fan base give a brand the advertising reach it needs? K Nelson-Field, E Riebe, B Sharp Journal of Advertising Research 52 (2), 262-269, 2012 | 194 | 2012 |
| A web-based, social networking physical activity intervention for insufficiently active adults delivered via Facebook app: randomized controlled trial C Maher, M Ferguson, C Vandelanotte, R Plotnikoff, I De Bourdeaudhuij, ... Journal of medical Internet research 17 (7), e174, 2015 | 189 | 2015 |
| The impact of media fragmentation on audience targeting: An empirical generalisation approach K Nelson-Field, E Riebe Journal of Marketing Communications 17 (01), 51-67, 2011 | 71 | 2011 |
| Facebook fans: a fan for life? K Nelson-Field, J Taylor Warc, 2012 | 62 | 2012 |
| More mutter about clutter: Extending empirical generalizations to Facebook K Nelson-Field, E Riebe, B Sharp Journal of advertising research 53 (2), 186-191, 2013 | 54 | 2013 |
| The attention economy and how media works: Simple truths for marketers K Nelson-Field Springer Nature, 2020 | 44 | 2020 |
| Viral marketing: The science of sharing K Nelson-Field Oxford University Press, 2013 | 40 | 2013 |
| Empirical generalizations: New laws for digital marketing: How advertising research must change YJ Wind, B Sharp, K Nelson-Field Journal of Advertising Research 53 (2), 175-180, 2013 | 14 | 2013 |
| How well do radio network marketers portray their own audiences? A study of the differences in radio audience demographics with implications for targeting strategy K Nelson-Field, G Lees, E Riebe, B Sharp ANZMAC, 2005 | 14 | 2005 |
| To shock or inspire: Understanding which emotions drive video sharing on Facebook K Nelson-Field, E Riebe, K Newstead ANZMAC. Presented at the Annual Australia and New Zealand Marketing Academy …, 2011 | 12 | 2011 |
| What's not to K Nelson-Field, E Riebe, B Sharp Journal of Advertising Research 52 (2), 2012 | 10 | 2012 |
| The social media leap: Integrating social media into marketing strategy K Nelson-Field ESOMAR, 2010 | 7 | 2010 |
| Identifying and lowering student attrition risk: a counselling interventionist approach. K Nelson-Field, S Goodman Higher Education Review 43 (3), 2011 | 6 | 2011 |
| How successful are media differentiation attempts? K Nelson-Field, G Lees, E Riebe, B Sharp Marketing Bulletin 21, 2010 | 6 | 2010 |
| Reducing attrition rates: A student counselling approach K Nelson-Field, S Goodman ANZMAC, 2005 | 6 | 2005 |
| The Evolution of Media Buying K Nelson-Field, K Nelson-Field The Attention Economy and How Media Works: Simple Truths for Marketers, 55-70, 2020 | 3 | 2020 |
| Who should you impress (and where are they hiding)? K Nelson-Field, K Nelson-Field The Attention Economy and How Media Works: Simple Truths for Marketers, 123-138, 2020 | 3 | 2020 |
| Media decisions: reaching buyers with advertising B Sharp Oxford University Press, 2013 | 3 | 2013 |
| Make'em Laugh, Make'em Cry: Understanding Which Emotions Drive Video Sharing on Facebook K Nelson-Field | 3 | 2011 |
