| Sentiment toward marketing: Should we care about consumer alienation and readiness to use technology? TT Mady Journal of Consumer Behaviour 10 (4), 192-204, 2011 | 98 | 2011 |
| Social media: Past, present, and future L Korenich, D Lascu, L Manrai, A Manrai The Routledge Companion to the Future of Marketing, 234-249, 2014 | 30 | 2014 |
| Can sentiment toward advertising explain materialism and vanity in the globalization era? Evidence from Dubai T Mady, H Cherrier, D Lee, K Rahman Journal of Global Marketing 24 (5), 453-472, 2011 | 30 | 2011 |
| The globalization of Arab world: impacts on consumers’ level of materialism and vanity H Cherrier, K Rahman, T Mady, D Lee World Journal of Management 1 (1), 82-94, 2009 | 23 | 2009 |
| Procurement performance and manufacturer-supplier relationships: a multivariate analysis in Kuwaiti manufacturing companies M Tawfik Mady, T T. Mady, S T. Mady Journal of Business & Industrial Marketing 29 (5), 417-426, 2014 | 19 | 2014 |
| What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA T Mady International Journal of Emerging Markets 13 (5), 734-757, 2018 | 15 | 2018 |
| A critical realist perspective on the adoption of internet technologies in the travel sector H Gharavi, T Mady, YK Dwivedi | 14 | 2007 |
| The need for academic programs in tourism, arts & culture, sports, and healthcare management in the UAE O Amaize, T Mady, E Benson | 11 | 2011 |
| When does a candidate’s inconsistency matter to the voter? An experimental investigation K Karande, F Mark Case, T Mady International Journal of Advertising 27 (1), 37-65, 2008 | 8 | 2008 |
| Does it pay to be first? A cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands TT Mady Journal of International Consumer Marketing 23 (3-4), 276-296, 2011 | 7 | 2011 |
| Global or Glocalized Consumers? An Analysis of Consumers Living in the Globalizing City of Dubai H Cherrier, TT Mady, S Mady Journal of Euromarketing 19 (4), 200-226, 2010 | 5 | 2010 |
| Accommodating ethnic minority consumers during service encounters: the fine line S Mady, JB Ford, T Mady Journal of Services Marketing 36 (5), 674-690, 2022 | 4 | 2022 |
| AACSB-Accreditation benefits as predictor of faculty attitude toward the accreditation process: an exploratory study MT Mady, A Al-Hussainan, TT Mady Journal of Management and Business Education 6 (1), 24-42, 2023 | 2 | 2023 |
| First-mover advantage: A cross-national comparison of mature and emerging market consumers' attitudes toward pioneer and follower brands TT Mady Old Dominion University, 2004 | 2 | 2004 |
| Effect of globalization on multicultural consumer behavior LA Manrai, AK Manrai, TT Mady Analyzing the cultural diversity of consumers in the global marketplace, 1-19, 2015 | 1 | 2015 |
| Crafting Excellence: Publication Tips from the Editors of Journal of Global Marketing WM Lim, D Lascu, S Gandhi, B Kumar, T Mady, Q Sun, AK Manrai Journal of Global Marketing, 1-4, 2024 | | 2024 |
| Teaching business and management at the University of Canada, Egypt: A collective reflection M Pauley, X Chen, T Mady, M James, D Wagner, G Evans UPEI Teaching Community Conference, 2020 | | 2020 |
| An Exploratory Study of Globalizing Consumers’ Materialism Tendencies in a Multicultural “Global” Marketplace: An Abstract T Mady, S Mady Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Intercultural accommodation and service quality perceptions: What accommodating factors really matter to ethnic minority consumers: An abstract S Mady, JB Ford, T Mady Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Globalizing Consumers’ Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract T Mady, A Manrai, L Manrai Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
