Exploring the involvement-patronage link in the phygital retail experiences S Banik Journal of Retailing and Consumer Services 63, 102739, 2021 | 60 | 2021 |
Exploring the hedonic factors affecting customer experiences in phygital retailing S Banik, Y Gao Journal of Retailing and Consumer Services 70, 103147, 2023 | 38 | 2023 |
Managing engagement in an emerging economy service FK Rabbanee, MM Haque, S Banik, MM Islam Journal of Service Theory and Practice 29 (5/6), 610-638, 2019 | 32 | 2019 |
Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context S Banik, Y Gao, FK Rabbanee Journal of Business Research 96, 125-134, 2019 | 31 | 2019 |
Status demotion in loyalty programmes: the role of perceived unfairness S Banik, Y Gao The Service Industries Journal 40 (3-4), 315-336, 2020 | 17 | 2020 |
Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions S Banik, Y Gao, FK Rabbanee European Journal of Marketing 56 (1), 1-30, 2022 | 13 | 2022 |
Effect of advertisement on children’s purchase intention: the mediating role of advertisement recall S Banik, SR Dhar The Journal of Management Theory and Practice (JMTP), 81-87, 2021 | 13 | 2021 |
Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator S Banik, FK Rabbanee Journal of Consumer Behaviour 22 (3), 646-663, 2023 | 12 | 2023 |
Amusement Marketing: A Few Dimensions of Amusement Parks. SM Salamat Ullah Bhuiyan, S Banik International Journal of Business Insights & Transformation 7 (1), 2013 | 11 | 2013 |
Responding to climate change: A study on eco-labeling practices in consumer Goods of Bangladesh M Solaiman, AT Haque, S Banik European Journal of Business and Management 3 (7), 45-52, 2011 | 7 | 2011 |
Resilience strategies to mitigate “extreme” disruptions in sustainable tourism supply chain MMH Chowdhury, AKMS Mahmud, S Banik, FK Rabbanee, M Quaddus, ... Asia Pacific Journal of Marketing and Logistics 36 (2), 408-434, 2024 | 6 | 2024 |
Investors' Psychological Biases Toward Stock Market Investment with Special Reference to Bangladesh. AD Gupta, S Banik International Journal of Business Insights & Transformation 6 (2), 2013 | 4 | 2013 |
Exploring the effects of status demotion in hierarchical loyalty programs S Banik Journal of Strategic Marketing 31 (5), 1087-1106, 2023 | 1 | 2023 |
Does status demotion in hierarchical loyalty programs foster relationship fading? S Banik, FK Rabbanee Journal of Services Marketing 37 (8), 1087-1102, 2023 | | 2023 |
Value Dimensions Analysis for Tourism Destination Among Bangladesh Young Tourist: An Empirical Study SK Ghosh, S Banik, S Barua Bangladesh Journal of Tourism 1 (1), 2016 | | 2016 |
A Few Dimensions of Citizens' Charter with Special Reference to Bangladesh SM Salamat, S Banik The Management Accountant Journal 48 (10), 1214-1217, 2013 | | 2013 |
A Critical Review of Theories of International Trade and Foreign Direct Investment M Akteruzzaman, S Banik Jagannath University Journal of Business Studies 2 (1-2), 2012 | | 2012 |
Marketing Communication Practices: A Study on Product Placement Strategy S Banik The Chittagong University Journal of Business Administration 26, 2011 | | 2011 |
International Merger and Acquisition: An Overview on the Cultural Clash SMS Bhuiyan, MS Quader, S Banik Journal of Management Accountant 46 (9), 791, 2011 | | 2011 |
Sachet Marketing Strategy: A Study on Few Successful Cases of Bangladesh S Banik The Chittagong University Journal of Business Administration 25, 2010 | | 2010 |