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Dr. Shanta Banik
Dr. Shanta Banik
Professor of Marketing, University of Chittagong
在 cu.ac.bd 的电子邮件经过验证
标题
引用次数
引用次数
年份
Exploring the involvement-patronage link in the phygital retail experiences
S Banik
Journal of Retailing and Consumer Services 63, 102739, 2021
762021
Exploring the hedonic factors affecting customer experiences in phygital retailing
S Banik, Y Gao
Journal of Retailing and Consumer Services 70, 103147, 2023
552023
Managing engagement in an emerging economy service
FK Rabbanee, MM Haque, S Banik, MM Islam
Journal of Service Theory and Practice 29 (5/6), 610-638, 2019
372019
Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context
S Banik, Y Gao, FK Rabbanee
Journal of Business Research 96, 125-134, 2019
322019
Status demotion in loyalty programmes: the role of perceived unfairness
S Banik, Y Gao
The Service Industries Journal 40 (3-4), 315-336, 2020
182020
Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator
S Banik, FK Rabbanee
Journal of Consumer Behaviour 22 (3), 646-663, 2023
152023
Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions
S Banik, Y Gao, FK Rabbanee
European Journal of Marketing 56 (1), 1-30, 2022
152022
Resilience strategies to mitigate “extreme” disruptions in sustainable tourism supply chain
MMH Chowdhury, AKMS Mahmud, S Banik, FK Rabbanee, M Quaddus, ...
Asia Pacific Journal of Marketing and Logistics 36 (2), 408-434, 2024
142024
Effect of advertisement on children’s purchase intention: the mediating role of advertisement recall
S Banik, SR Dhar
The Journal of Management Theory and Practice (JMTP), 81-87, 2021
142021
Amusement Marketing: A Few Dimensions of Amusement Parks.
SM Salamat Ullah Bhuiyan, S Banik
International Journal of Business Insights & Transformation 7 (1), 2013
112013
Responding to climate change: A study on eco-labeling practices in consumer Goods of Bangladesh
M Solaiman, AT Haque, S Banik
European Journal of Business and Management 3 (7), 45-52, 2011
72011
Investors' Psychological Biases Toward Stock Market Investment with Special Reference to Bangladesh.
AD Gupta, S Banik
International Journal of Business Insights & Transformation 6 (2), 2013
42013
Exploring the effects of status demotion in hierarchical loyalty programs
S Banik
Journal of Strategic Marketing 31 (5), 1087-1106, 2023
22023
Buffering or catalyzing? The impact of brand age on consumer responses to competence-related versus ethics-related brand crisis
Y Gao, Y Cai, S Banik
European Journal of Marketing, 2025
2025
Does status demotion in hierarchical loyalty programs foster relationship fading?
S Banik, FK Rabbanee
Journal of Services Marketing 37 (8), 1087-1102, 2023
2023
Value Dimensions Analysis for Tourism Destination Among Bangladesh Young Tourist: An Empirical Study
SK Ghosh, S Banik, S Barua
Bangladesh Journal of Tourism 1 (1), 2016
2016
A Few Dimensions of Citizens' Charter with Special Reference to Bangladesh
SM Salamat, S Banik
The Management Accountant Journal 48 (10), 1214-1217, 2013
2013
A Critical Review of Theories of International Trade and Foreign Direct Investment
M Akteruzzaman, S Banik
Jagannath University Journal of Business Studies 2 (1-2), 2012
2012
Marketing Communication Practices: A Study on Product Placement Strategy
S Banik
The Chittagong University Journal of Business Administration 26, 2011
2011
International Merger and Acquisition: An Overview on the Cultural Clash
SMS Bhuiyan, MS Quader, S Banik
Journal of Management Accountant 46 (9), 791, 2011
2011
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