| Factors influencing consumer dietary health preventative behaviours DA Petrovici, C Ritson BMC Public Health 6, 1-12, 2006 | 210 | 2006 |
| Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands HR Kaufmann, DA Petrovici, C Gonçalves Filho, A Ayres Journal of Business Research 69 (12), 5735-5747, 2016 | 189 | 2016 |
| Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries D Petrovici, M Marinov European journal of marketing 41 (3/4), 307-326, 2007 | 187 | 2007 |
| Using the h-index to measure the quality of journals in the field of business and management J Mingers, F Macri, D Petrovici Information Processing & Management 48 (2), 234-241, 2012 | 129 | 2012 |
| Nutritional knowledge, nutritional labels, and health claims on food: A study of supermarket shoppers in the South East of England D Petrovici, A Fearne, RM Nayga Jr, D Drolias British Food Journal 114 (6), 768-783, 2012 | 97 | 2012 |
| Antecedents of product placement effectiveness across cultures FFY Chan, D Petrovici, B Lowe International Marketing Review 33 (1), 5-24, 2016 | 86 | 2016 |
| Subsistence farming, incomes, and agricultural livelihoods in the new member states of the European Union S Davidova, L Fredriksson, M Gorton, P Mishev, D Petrovici Environment and Planning C: Government and Policy 30 (2), 209-227, 2012 | 81 | 2012 |
| Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania D Petrovici, S Marinova, M Marinov, N Lee International Marketing Review 24 (5), 539-562, 2007 | 73 | 2007 |
| Towards a framework for understanding fairtrade purchase intention in the mainstream environment of supermarkets FA Yamoah, R Duffy, D Petrovici, A Fearne Journal of business ethics 136, 181-197, 2016 | 71 | 2016 |
| An empirical examination of public attitudes towards advertising in a transitional economy D Petrovici, S Paliwoda International Journal of Advertising 26 (2), 247-276, 2007 | 67 | 2007 |
| An evaluation of the importance of subsistence food production for assessments of poverty and policy targeting: Evidence from Romania DA Petrovici, M Gorton Food Policy 30 (2), 205-223, 2005 | 61 | 2005 |
| Processing of product placements and brand persuasiveness FFY Chan, B Lowe, D Petrovici Marketing Intelligence & Planning 34 (3), 2016 | 47 | 2016 |
| The theory of reasoned action and food choice: Insights from a transitional economy DA Petrovici, C Ritson, M Ness Journal of International Food & Agribusiness Marketing 16 (1), 59-87, 2004 | 45 | 2004 |
| Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong FFY Chan, B Lowe, D Petrovici Journal of Marketing Communications 23 (3), 311-328, 2017 | 44 | 2017 |
| Food consumption patterns in Romania DA Petrovici, C Ritson British Food Journal 102 (4), 290-308, 2000 | 41 | 2000 |
| An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces R Hasan, B Lowe, D Petrovici Journal of Public Policy & Marketing 38 (1), 61-80, 2019 | 38 | 2019 |
| The influence of parents versus peers on Generation Y Internet ethical attitudes V Mitchell, D Petrovici, BB Schlegelmilch, I Szőcs Electronic Commerce Research and Applications 14 (2), 95-103, 2015 | 37 | 2015 |
| The economics of food choice: Is price important? C Ritson, D Petrovici Food, people and society: A European perspective of consumers’ food choices …, 2001 | 33 | 2001 |
| Structural change in Europe's rural regions: Farm livelihoods between subsistence orientation, modernisation and non-farm diversification T Wolek, C Salasan, J Fritzsch, S Davidova, L Fredriksson, M Gorton, ... | 28 | 2009 |
| Exploring disparities and similarities in European food consumption patterns DA Petrovici, C Ritson, M Ness Cahiers d'Economie et de Sociologie Rurales 75, 23-49, 2005 | 28 | 2005 |
