Electrodermal activity in ambulatory settings: a narrative review of literature Y Topoglu, J Watson, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020 | 42 | 2020 |
Neuroergonomic assessment of hot beverage preparation and consumption: an EEG and EDA study A Sargent, J Watson, H Ye, R Suri, H Ayaz Frontiers in human neuroscience 14, 175, 2020 | 20 | 2020 |
Impact of tea and coffee consumption on cognitive performance: an fNIRS and EDA study A Sargent, J Watson, Y Topoglu, H Ye, R Suri, H Ayaz Applied Sciences 10 (7), 2390, 2020 | 20 | 2020 |
Using fNIRS and EDA to investigate the effects of messaging related to a dimensional theory of emotion J Watson, A Sargent, Y Topoglu, H Ye, W Zhong, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020 | 5 | 2020 |
The face of bad advertising: assessing the effects of human face images in advertisement design using eye-tracking J Watson, H Ye, J Zhang, Y Topoglu, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2021 | 3 | 2021 |
Reliability of Consumer Choices for Conflicting Price Promotions A Sargent, J Watson, Y Topoglu, H Ye, W Zhong, H Ayaz, R Suri Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020 | 3 | 2020 |
The Effects of Advertising on Cognitive Performance H Ye, S Bhatt, W Zhong, J Watson, A Sargent, Y Topoglu, H Ayaz, R Suri Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020 | 2 | 2020 |
1D the drink might not give you wings, but its ad might: Neuroimaging evidence examining advertising effects on consumer cognition H Ye, S Bhatt, W Zhong, A Sargent, J Watson, Y Topoglu, R Suri ACR North American Advances, 2019 | 2 | 2019 |
Evaluating effects of environmental and financial-savings messaging on decision-making using electrodermal activity Y Topoglu, A Sargent, J Watson, H Ye, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2021 | 1 | 2021 |
A Neuroergonomics Approach to Evaluate the Impact of Message Framing on Consumer Decision-Making using fNIRS and EDA Y Topoglu, J Watson, A Sargent, H Ye, R Suri, H Ayaz | 1 | 2020 |
Brain Based Assessment of Consumer Preferences for Cognition Enhancing Hot Beverages A Sargent, J Watson, Y Topoglu, H Ye, W Zhong, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020 | 1 | 2020 |
Machine Usability Effects on Preferences for Hot Drinks H Ye, J Watson, A Sargent, H Ayaz, R Suri Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2019 | 1 | 2019 |
Brains in Sync: Team Coordination and Interpersonal Prefrontal Neural Synchrony During Cooperative e-Gaming AB Curtin, J Watson, Y Topoglu, N DeFilippis, H Ye, R Suri, H Ayaz NATO Human Factors & Medicine (HFM) Symposium, 2022 | | 2022 |
Natural Language Processing to Assess Communication Dynamics between Cooperating Dyads during Video Gameplay J Watson, AB Curtin, S Sivakumar, Y Topoglu, NA DeFilippis, J Zhang, ... 13th Conferences on Neuroergonomics and Cognitive Engineering (AHFE 2022) 42 …, 2022 | | 2022 |
Exploring the Link Between Emotional Arousal and Player Skill in Video Gaming Using Electrodermal Activity Y Topoglu, J Watson, AB Curtin, NA DeFilippis, J Zhang, R Suri, H Ayaz 13th Conferences on Neuroergonomics and Cognitive Engineering (AHFE 2022), 2022 | | 2022 |
Interpersonal Synchrony Protocol for Cooperative Team Dynamics During Competitive E-Gaming A Curtin, J Watson, Y Topoglu, N DeFilippis, H Ye, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2021 | | 2021 |
Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity Y Topoglu, J Watson, J Zhang, H Ye, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2021 | | 2021 |
Measuring the Effects of Messaging on Consumer Decision-Making Using Functional Near Infrared Spectroscopy J Watson, A Sargent, Y Topoglu, H Ye, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2021 | | 2021 |
The Effects of Incentives in a Choice-Based Conjoint Pricing Study H Ye, S Bhatt, W Zhong, J Watson, A Sargent, Y Topoglu, H Ayaz, R Suri Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020 | | 2020 |
Effects of Machine Usability on Final Product Preferences H Ye, A Sargent, J Watson, S Bhatt, H Ayaz, R Suri Frontiers in human neuroscience 12, 2018 | | 2018 |