| 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis A Belli, AM O’Rourke, FA Carrillat, L Pupovac, V Melnyk, E Napolova Journal of the Academy of Marketing Science 50 (1), 147-173, 2022 | 52 | 2022 |
| The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations M Padigar, L Pupovac, A Sinha, R Srivastava Journal of the Academy of Marketing Science 50 (6), 1277-1298, 2022 | 10 | 2022 |
| Understanding innovation drive of leading Serbian companies V Bojovic, L Pupovac, M Strugar Perspectives of Innovations, Economics, and Business 6 (3), 35-37, 2010 | 3 | 2010 |
| Can Consumers’ Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic Investigation FA Carrillat, C Plewa, L Pupovac, C Vanasse, T Willmott, R Legoux, ... Journal of Business Ethics, 1-20, 2024 | 1 | 2024 |
| Slicing vs chunking product-harm crisis: antecedents and firm performance implications L Pupovac, FA Carrillat, D Michayluk European Journal of Marketing 56 (7), 1856-1884, 2022 | 1 | 2022 |
| Can recalls be painless? Impact of product recalls on the recalling firm and its suppliers: new findings from the automotive industry L Pupovac | 1 | 2019 |
