| The moderating role of context in determining unethical managerial behavior: A case survey C Miska, GK Stahl, M Fuchs Journal of Business Ethics 153 (3), 793-812, 2018 | 38 | 2018 |
| Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value M Fuchs, M Schreier Journal of Marketing Research 60 (3), 602-624, 2023 | 10* | 2023 |
| Unethical managerial behavior: The moderating roles of moral intensity and situational strength C Miska, GK Stahl, M Fuchs Academy of Management Proceedings 2014 (1), 13531, 2014 | 8 | 2014 |
| Schweizer Konsumentenverhalten und Markenkommunikation in Zeiten der Covid-19-Pandemie JH Bucher, M Fuchs, JF Gollnhofer, H Leimert, B Manke, T Tomczak, ... Marketing Review St. Gallen 38 (3), 70-77, 2021 | 2 | 2021 |
| The new consumer: a typology of consumer reactions to the COVID-19 crisis JH Bucher, M Fuchs, J Gollnhofer, BK Manke, H Leimert, M Vario, ... Consumption, production, and entrepreneurship in the time of coronavirus: a …, 2022 | 1 | 2022 |
| Der abgeschottete Konsument – oder warum Marken im digitalen Zeitalter immer weniger Konsumenten erreichen M Fuchs, JF Gollnhofer Schweizerische Gesellschaft für Marketing Forschungsreihe 19 (5), 2019 | 1 | 2019 |
| Need for Uniqueness M Fuchs, M Schreier Elgar Encyclopedia of Consumer Behavior, 221-223, 2024 | | 2024 |
| Perceived Ownership M Fuchs Elgar Encyclopedia of Consumer Behavior, 241-243, 2024 | | 2024 |
| Ratings & Reviews: Reine Informationsbeschaffung oder eigenständiger Marketingtouchpoint? M Fuchs Universität St. Gallen, 2023 | | 2023 |
| Luxury Hospitality: sfide, tendenze, buone pratiche S Kim, F Girardin, M Fuchs Economia & management: la rivista della Scuola di Direzione Aziendale dell …, 2023 | | 2023 |
| Customer Centricity durch Biases M Fuchs, M Dreyer, JF Gollnhofer Gabler/GWV-Fachverl, 2022 | | 2022 |
| Cognitive Biases as Boosters-Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur M Fuchs, C Omlin, S Naef, T Steiner, E Schumpf, JF Gollnhofer Marketing review St. Gallen 39 (4), 18-23, 2022 | | 2022 |
| The Reviewer Effect: How Writing Reviews Affects Enjoyment and Connections M Fuchs University of St. Gallen, 2021 | | 2021 |
| Bias-Based Creativity: Ein Beitrag der Konsumpsychologie zur Bereicherung des Prozesses der Entwicklung kreativer Kommunikationsideen M Fuchs, JF Gollnhofer, S Naef, R Schwarz, C Omlin | | 2020 |
| Der entschlüsselte Konsument – Wie Marken cognitive Biases für effektivere Marketingkommunikation einsetzen können. M Fuchs, JF Gollnhofer, S Naef, R Schwarz, C Omlin Schweizerische Gesellschaft für Marketing Forschungsreihe 20 (4), 2020 | | 2020 |
| The Review-Writing Effect: Writing a Review Amplifies Evaluations and Connections More Than Rating Does M Fuchs, G Häubl ACR North American Advances, 2020 | | 2020 |
| Alexa is talking to my customer: Herausforderungen und Chancen im Voice Marketing JF Gollnhofer, M Fuchs GFM Schweizerische Gesellschaft für Marketing, 2019 | | 2019 |
| How Written Customer Feedback Influences the Feedbacking Customers’ Evaluations, Attitudes and Intentions M Fuchs | | 2019 |
| Seven technological developments that will shape the future of marketing JF Gollnhofer, T Tomczak, M Fuchs, A Mönninghoff University of St. Gallen, Institute for Customer Insight, 2019 | | 2019 |
| Bauchgefühl ade?!: Technologische Entwicklungen im Marketing JF Gollnhofer, M Fuchs, A Mönninghoff Marketing Review St. Gallen 36 (4), 52-56, 2019 | | 2019 |
