| Understanding customer satisfaction of internet banking: A case study in Malacca GM Ling, YS Fern, LK Boon, TS Huat Procedia Economics and Finance 37, 80-85, 2016 | 240 | 2016 |
| Understanding purchase intention of university students towards skin care products JE Lee, ML Goh, MNB Mohd Noor PSU Research Review 3 (3), 161-178, 2019 | 195 | 2019 |
| Intention towards renewable energy investments in Malaysia: extending theory of planned behaviour CH Yee, U Al-Mulali, GM Ling Environmental Science and Pollution Research 29, 1021-1036, 2022 | 51 | 2022 |
| Bin.(2019). Understanding purchase intention of university students towards skin care products. PSU Research Review, 3 (3), 161–178 JE Lee, ML Goh, MN Mohd Noor | 45 | |
| The effect of celebrity endorser towards customer purchase intention YS Fern, LK Boon, GM Ling, TS Huat Advanced Science Letters 21 (6), 2163-2165, 2015 | 30 | 2015 |
| A study on consumer adoption of ride-hailing apps in Malaysia KB Lim, SF Yeo, ML Goh, JAX Gan Journal of Fundamental and Applied Sciences 10 (6), 1132-1142, 2018 | 27 | 2018 |
| A study on consumer switching behaviour in telecommunication industry KB Lim, SF Yeo, ML Goh, WM Koh Journal of Fundamental and Applied Sciences 10 (6), 1143-1153, 2018 | 19 | 2018 |
| Extended Theory of Planned Behaviour Modelfor Measuring Households’ Recycling Behaviour in Malaysia GM Ling, DYK Tong, EM Ahmed Advanced Materials Research 622, 1691-1695, 2013 | 17 | 2013 |
| Customer satisfaction towards mobile food delivery apps during COVID-19 Pandemic GM Ling, HS Tiep, NZ Er Reference to this paper should be made as follows: Ling, GM, 191-201, 2021 | 14 | 2021 |
| Examining the Determinants of Consumer Purchase Intention towards Mobile Advertising. ML Goh, HC Ang, SH Tan, WL Oun Global business & management research 12 (2), 2020 | 13 | 2020 |
| Exploring Baba and Nyonya culture via multiple image lenses: the food travellers’ perspective JMS Lam, S Lee, ML Goh, SZM Samsi, S Zakiah Journal of Tourism, Hospitality and Culinary Arts 9 (3), 28-41, 2017 | 13 | 2017 |
| Viral Marketing Messages: Consumer Purchase Intention Towards Fashion Apparel FY Sook, LT Cheng, BL Kah, LG Mei, FA Abdul Wahab | 12 | 2020 |
| Mental health awareness of secondary schools students: Mediating roles of knowledge on mental health, knowledge on professional help, and attitude towards mental health JE Lee, ML Goh, SF Yeo Heliyon 9 (3), 2023 | 11 | 2023 |
| Exploring households’ recycling behaviour in a world heritage city, Melaka GM Ling, DYK Tong, EM Ahmed J. Pengur 54, 1-17, 2018 | 10 | 2018 |
| CUSTOMER SATISFACTION AND BRAND SWITCHING INTENTION OF MOBILE SERVICE AMONG UNIVERSITY STUDENTS. TS Huat, GM Ling Management & Accounting Review 19 (2), 2020 | 9 | 2020 |
| Purchase intention of consumers from Melaka towards mobile advertising GM Ling, TS Huat, YS Fern, LK Boon International Journal of Supply Chain Management 7 (2), 146-149, 2018 | 8 | 2018 |
| Impact of celebrity endorsements on brand loyalty in sports products SF Yeo, CL Tan, ML Goh, HY Toh International Journal of Engineering and Advanced Technology 8 (6S3), 473-478, 2019 | 6 | 2019 |
| Customer satisfaction towards service quality in the hotel industry in Melaka YS Fern, WL Fong, GM Ling, ZLM Soon, TS Huat, TA Choon Current Issues in Hospitality and Tourism Research and Innovations 5 (1), 21-32, 2012 | 6 | 2012 |
| Factors that influence green purchase behaviour among young consumers SH Tan, SF Yeo, ML Goh, SW Chong, CS Cheah Advanced Materials Research 1051, 1035-1039, 2014 | 5 | 2014 |
| Exploring tourists’ satisfaction in 600-year-old city of Historic Malacca JMS Lam, VSW Chong, SF Yeo, ML Goh, YL Oh Advances in Education Research Journal 7, 412-418, 2012 | 5 | 2012 |
