The effect of social media communication on consumer perceptions of brands B Schivinski, D Dabrowski Journal of Marketing Communications 22 (2), 189-214, 2016 | 1619 | 2016 |
The impact of brand communication on brand equity through Facebook B Schivinski, D Dabrowski Journal of Research in Interactive Marketing 9 (1), 31-53, 2015 | 794 | 2015 |
Measuring consumers' engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands B Schivinski, G Christodoulides, D Dabrowski Journal of advertising research 56 (1), 64-80, 2016 | 701 | 2016 |
Market orientation and hotel performance: The mediating effect of creative marketing programs D Dabrowski, M Brzozowska-Woś, E Gołąb-Andrzejak, A Firgolska Journal of Hospitality and Tourism Management 41, 175-183, 2019 | 95 | 2019 |
The consumer-based brand equity inventory: scale construct and validation B Schivinski, D Dabrowski GUT FME Working Paper Series A, 2014 | 44 | 2014 |
A scale to measure consumer’s engagement with social media brand-related content B Schivinski, G Christodoulides, D Dabrowski | 26 | 2015 |
The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook: Working Paper B Schivinski, D Dąbrowski Gdansk University of Technology, 20, 2013 | 26 | 2013 |
User-generated images and its impact on consumer-based brand equity and on purchase intention B Schivinski, P Łukasik, D Dabrowski Logistyka, 1054-1061, 2015 | 23 | 2015 |
Impact of usability website attributes on users’ trust, satisfaction and loyalty D Dabrowski, BA Basinska, M Sikorski Social Sciences 85 (3), 22-32, 2014 | 22 | 2014 |
Market knowledge and new product performance: the mediating effects of new product creativity D Dabrowski Journal of Business Economics and Management 20 (6), 1168-1188, 2019 | 20 | 2019 |
Informacje rynkowe w rozwoju nowych produktów D Dąbrowski Wydawnictwo Politechniki Gdańskiej, 2009 | 18 | 2009 |
Sources of market information, its quality and new product financial performance D Dabrowski Engineering Economics 29 (1), 115-122, 2018 | 12 | 2018 |
Usability and relational factors in user-perceived quality of online services B Basińska, D Dąbrowski, M Sikorski Studia Ekonomiczne, 18-28, 2013 | 9 | 2013 |
Different sources of market information and product innovativeness D Dąbrowski Economics and Business Review 4 (3), 7-23, 2018 | 8 | 2018 |
Rodzaje badań marketingowych użytecznych w rozwoju nowych produktów D Dąbrowski Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 81-88, 2010 | 6 | 2010 |
Driving the Image of an Electricity Supplier through Marketing Activities D Dabrowski, J Dabrowski, K Zamasz, M Lis Forum Scientiae Oeconomia 11 (4), 83-98, 2023 | 4 | 2023 |
Marketingowe kształtowanie relacji rynkowych z usługobiorcami D Dąbrowski Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów …, 2012 | 3 | 2012 |
New product practices and performance of German appliances companies D Dąbrowski Argumenta Oeconomica, 153-176, 2008 | 3 | 2008 |
Koncepcja systemu marketingu usług edukacyjnych. M Daszkowska, D Dąbrowski | 3 | 2004 |
Wybrane aspekty wyboru specjalności przez studentów kierunku zarządzania i marketingu D Dąbrowski Zeszyty Naukowe Katedry Marketingu Wydziału Zarządzania i Ekonomii …, 2002 | 3 | 2002 |