| Customer satisfaction, cash flow, and shareholder value TS Gruca, LL Rego Journal of marketing 69 (3), 115-130, 2005 | 1247 | 2005 |
| Industrial pricing: Theory and managerial practice PM Noble, TS Gruca Marketing science 18 (3), 435-454, 1999 | 471 | 1999 |
| Cost stickiness and core competency: A note R Balakrishnan, TS Gruca Contemporary Accounting Research, Forthcoming, 2008 | 462 | 2008 |
| Corporate giving behavior and decision-maker social consciousness L Campbell, CS Gulas, TS Gruca Journal of Business Ethics 19, 375-383, 1999 | 344 | 1999 |
| Reducing adverse selection through customer relationship management Y Cao, TS Gruca Journal of marketing 69 (4), 219-229, 2005 | 285 | 2005 |
| Internet pricing, price satisfaction, and customer satisfaction Y Cao, TS Gruca, BR Klemz International Journal of Electronic Commerce 8 (2), 31-50, 2003 | 187 | 2003 |
| Convergence across alternative methods for forming strategic groups D Nath, TS Gruca Strategic Management Journal 18 (9), 745-760, 1997 | 183 | 1997 |
| A framework for entry deterrence strategy: the competitive environment, choices, and consequences TS Gruca, D Sudharshan The Journal of Marketing, 44-55, 1995 | 143 | 1995 |
| Understanding competitive and contagion effects of layoff announcements S Goins, TS Gruca Corporate Reputation Review 11, 12-34, 2008 | 109 | 2008 |
| The technical efficiency of hospitals under a single payer system: the case of Ontario community hospitals TS Gruca, D Nath Health Care Management Science 4, 91-101, 2001 | 103 | 2001 |
| An equilibrium analysis of defensive response to entry using a coupled response function model TS Gruca, KR Kumar, D Sudharshan Marketing Science 11 (4), 348-358, 1992 | 101 | 1992 |
| Exploiting synergy for competitive advantage TS Gruca, D Nath, A Mehra Long Range Planning 30 (4), 605-611, 1997 | 85 | 1997 |
| Hospital web sites: Promise and progress TS Gruca, DS Wakefield Journal of Business research 57 (9), 1021-1025, 2004 | 84 | 2004 |
| The effect of electronic markets on forecasts of new product success TS Gruca, J Berg, M Cipriano Information Systems Frontiers 5, 95-105, 2003 | 82 | 2003 |
| The influence of pre‐and post‐purchase service on prices in the online book market Y Cao, TS Gruca Journal of Interactive Marketing 18 (4), 51-62, 2004 | 78 | 2004 |
| Regulatory change, constraints on adaptation and organizational failure: An empirical analysis of acute care hospitals TS Gruca, D Nath Strategic Management Journal 15 (5), 345-363, 1994 | 70 | 1994 |
| Equilibrium characteristics of multinomial logit market share models TS Gruca, D Sudharshan Journal of Marketing Research 28 (4), 480-482, 1991 | 69 | 1991 |
| Optimal new product positioning: A genetic algorithm approach TS Gruca, BR Klemz European Journal of Operational Research 146 (3), 621-633, 2003 | 62 | 2003 |
| The IEM movie box office market: Integrating marketing and finance using electronic markets TS Gruca Journal of Marketing Education 22 (1), 5-14, 2000 | 57 | 2000 |
| Determinants of Choice Set Size: An Alternative Method for Measuring Evoked Sets. TS Gruca Advances in Consumer Research 16 (1), 1989 | 57 | 1989 |
Lopo RegoProfessor of Marketing, PetSmart Inc., Distinguished Professor, Kelley School of Business - Indiana在 indiana.edu 的电子邮件经过验证
