| Implementing the marketing concept at the employee-customer interface: the role of customer need knowledge C Homburg, J Wieseke, T Bornemann Journal of marketing 73 (4), 64-81, 2009 | 611 | 2009 |
| Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement C Homburg, M Stierl, T Bornemann Journal of Marketing 77 (6), 54-72, 2013 | 575 | 2013 |
| Talented people and strong brands: The contribution of human capital and brand equity to firm value A Vomberg, C Homburg, T Bornemann Strategic Management Journal 36 (13), 2122-2131, 2015 | 299 | 2015 |
| Psychological distance and the dual role of price T Bornemann, C Homburg Journal of Consumer Research 38 (3), 490-504, 2011 | 295 | 2011 |
| The role of chief marketing officers for venture capital funding: Endowing new ventures with marketing legitimacy C Homburg, A Hahn, T Bornemann, P Sandner Journal of Marketing Research 51 (5), 625-644, 2014 | 130 | 2014 |
| Gambled price discounts: a remedy to the negative side effects of regular price discounts S Alavi, T Bornemann, J Wieseke Journal of Marketing 79 (2), 62-78, 2015 | 72 | 2015 |
| Individual determinants of emotional eating: A simultaneous investigation A Mantau, S Hattula, T Bornemann Appetite 130, 93-103, 2018 | 68 | 2018 |
| Dynamic governance matching in solution development L Colm, A Ordanini, T Bornemann Journal of Marketing 84 (1), 105-124, 2020 | 65 | 2020 |
| Preannouncing pioneering versus follower products: what should the message be? C Homburg, T Bornemann, D Totzek Journal of the Academy of Marketing Science 37, 310-327, 2009 | 63 | 2009 |
| Customer response to interactional service experience: The role of interaction environment CM Albrecht, S Hattula, T Bornemann, WD Hoyer Journal of Service Management 27 (5), 704-729, 2016 | 54 | 2016 |
| Creating shareholder value via collaborative innovation: the role of industry and resource alignment in knowledge exploration S Heil, T Bornemann R&D Management 48 (4), 394-409, 2018 | 50 | 2018 |
| Delusive perception—antecedents and consequences of salespeople’s misperception of customer commitment C Homburg, T Bornemann, M Kretzer Journal of the Academy of Marketing Science 42, 137-153, 2014 | 45 | 2014 |
| In the eye of the beholder? The effect of product appearance on shareholder value T Bornemann, L Schöler, C Homburg Journal of Product Innovation Management 32 (5), 704-715, 2015 | 37 | 2015 |
| Consumer decision-making of older people: a 45-year review D Hettich, S Hattula, T Bornemann The gerontologist 58 (6), e349-e368, 2018 | 30 | 2018 |
| Over, out, but present: Recalling former sponsorships A Edeling, S Hattula, T Bornemann European Journal of Marketing 51 (7/8), 1286-1307, 2017 | 24 | 2017 |
| Successive product generations: Financial implications of industry release rhythm alignment T Bornemann, C Hattula, S Hattula Journal of the Academy of Marketing Science 48 (6), 1174-1191, 2020 | 9 | 2020 |
| Verhaltenswissenschaftliche Forschung zum organisationalen Einkaufsverhalten: Überblick über die Marketingliteratur T Bornemann, M Klarmann, M Moosbrugger Schmalenbach Journal of Business Research (SBUR) 72 (4), 447-478, 2020 | 8 | 2020 |
| Key account management C Homburg, T Bornemann Handbook of Business-to-Business Marketing, 2012 | 6 | 2012 |
| Customer outcomes of corporate social responsibility in supplier-customer relationships C Homburg, M Stierl, T Bornemann Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant …, 2012 | 6 | 2012 |
| Neuproduktvorankündigungen: inhaltliche Gestaltung und marktbezogene Auswirkungen T Bornemann Springer-Verlag, 2010 | 6 | 2010 |
