| The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption TW Leigh, C Peters, J Shelton Journal of the Academy of Marketing Science 34 (4), 481-493, 2006 | 1012 | 2006 |
| An integrated framework for the conceptualization of consumers’ perceived-risk processing MP Conchar, GM Zinkhan, C Peters, S Olavarrieta Journal of the Academy of Marketing Science 32 (4), 418-436, 2004 | 604 | 2004 |
| Retail spectacles and brand meaning: Insights from a brand museum case study CR Hollenbeck, C Peters, GM Zinkhan Journal of Retailing 84 (3), 334-353, 2008 | 334 | 2008 |
| An exploratory investigation of consumers' perceptions of wireless advertising C Peters, CH Amato, CR Hollenbeck Journal of advertising 36 (4), 129-145, 2007 | 232 | 2007 |
| A primer for the estimation of structural equation models in the presence of missing data: Maximum likelihood algorithms CLO Peters, C Enders Journal of Targeting, Measurement and Analysis for Marketing 11, 81-95, 2002 | 185 | 2002 |
| An exploratory investigation of Black Friday consumption rituals JB Thomas, C Peters International journal of retail & distribution management 39 (7), 522-537, 2011 | 153 | 2011 |
| Silver seniors: Exploring the self‐concept, lifestyles, and apparel consumption of women over age 65 J Boyd Thomas, C Lee Okleshen Peters International Journal of Retail & Distribution Management 37 (12), 1018-1040, 2009 | 117 | 2009 |
| An exploratory investigation of the virtual community MySpace. com: what are consumers saying about fashion? J Boyd Thomas, C Okleshen Peters, H Tolson Journal of Fashion Marketing and Management: An International Journal 11 (4 …, 2007 | 107 | 2007 |
| An exploratory investigation of problematic online auction behaviors: Experiences of eBay users C Peters, CD Bodkin Journal of Retailing and Consumer Services 14 (1), 1-16, 2007 | 96 | 2007 |
| Web accessibility policies at land-grant universities DA Bradbard, C Peters, Y Caneva The Internet and Higher Education 13 (4), 258-266, 2010 | 93 | 2010 |
| Web-based chatting: Consumer communication in cyberspace GM Zinkhan, H Kwak, M Morrison, CO Peters Journal of Consumer Psychology 13 (1-2), 17-27, 2003 | 92 | 2003 |
| Not just a party in the parking lot: An exploratory investigation of the motives underlying the ritual commitment of football tailgaters JM Drenten, C Okleshen Peters, T Leigh, CR Hollenbeck Sport Marketing Quarterly 18 (2), 2009 | 82 | 2009 |
| Gift giving: a community paradigm CR Hollenbeck, C Peters, GM Zinkhan Psychology & Marketing 23 (7), 573-595, 2006 | 82 | 2006 |
| Social media and negative word of mouth: strategies for handing unexpecting comments JB Thomas, CO Peters, EG Howell, K Robbins Atlantic Marketing Journal 1 (2), 7, 2012 | 80 | 2012 |
| Web accessibility theory and practice: An introduction for university faculty DA Bradbard, C Peters Cook, Ruth Gannon, 2010 | 75 | 2010 |
| An exploratory investigation into NASCAR fan culture. CH Amato, CLO Peters, AT Shao Sport Marketing Quarterly 14 (2), 2005 | 71 | 2005 |
| Anti-commercial consumer rebellion: Conceptualisation and measurement C Graham Austin, CR Plouffe, C Peters Journal of Targeting, Measurement and Analysis for Marketing 14, 62-78, 2005 | 70 | 2005 |
| Self‐concept and the fashion behavior of women over 50 C Peters, JA Shelton, JB Thomas Journal of Fashion Marketing and Management: An International Journal 15 (3 …, 2011 | 69 | 2011 |
| Exploring adolescent girls' identification of beauty types through consumer collages MC Martin, C Okleshen Peters Journal of Fashion Marketing and Management: An International Journal 9 (4 …, 2005 | 52 | 2005 |
| Toward an understanding of meaning creation via the collective co‐production process C Peters, CD Bodkin, S Fitzgerald Journal of consumer behaviour 11 (2), 124-135, 2012 | 44 | 2012 |
