| Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict MK Luedicke, CJ Thompson, M Giesler Journal of Consumer Research 36 (6), 1016-1032, 2010 | 545 | 2010 |
| Consumer acculturation theory:(crossing) conceptual boundaries MK Luedicke Consumption Markets & Culture 14 (3), 223-244, 2011 | 247 | 2011 |
| Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme M Luedicke, K Husemann, S Furnari, F Ladstaetter Long Range Planning, 2016 | 175 | 2016 |
| Indigenes’ responses to immigrants’ consumer acculturation: a relational configuration analysis MK Luedicke Journal of Consumer Research 42 (1), 109-129, 2015 | 152 | 2015 |
| Brand Community Under Fire: The Role of Social Environments for the HUMMER Brand Community. MK Luedicke Advances in Consumer Research 33 (1), 2006 | 136 | 2006 |
| Doing well while doing good? An integrative review of marketing criticism and response VE Stoeckl, MK Luedicke Journal of Business Research 68 (12), 2452-2463, 2015 | 107 | 2015 |
| From Marketing Ideology to Branding Ideology SJ Levy, MK Luedicke Journal of Macromarketing 33 (1), 58-66, 2013 | 89 | 2013 |
| Conflict culture and conflict management in consumption communities KC Husemann, F Ladstaetter, MK Luedicke Psychology & Marketing 32 (3), 265-284, 2015 | 67 | 2015 |
| Can Brands Make Us Happy? A Research Framework for the Study of Brands and Their Effects on Happiness J Bettingen, MK Luedicke Advances in Consumer Research 36, 308-315, 2009 | 60 | 2009 |
| Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System DML Dr. Andres Barrios, Dr. Kristine De Valck, Dr. Clifford Shultz, Dr ... Journal of Public Policy and Marketing, 2016 | 58 | 2016 |
| How brands enchant: Insights from observing community driven brand creation J Füller, MK Lüdicke, G Jawecki Advances in Consumer Research 35, 359-366, 2008 | 52 | 2008 |
| Brand communities and their social antagonists: insights from the Hummer case MK Lüdicke, M Giesler Consumer tribes, 275-95, 2007 | 51 | 2007 |
| How globalization affects consumers: Insights from 30 years of CCT globalization research Z Sharifonnasabi, F Bardhi, MK Luedicke Marketing Theory 20 (3), 273-298, 2020 | 49 | 2020 |
| A theory of marketing: Outline of a social systems perspective MK Luedicke Springer, 2007 | 47* | 2007 |
| The throwaway society: A look in the back mirror KU Hellmann, MK Luedicke Journal of Consumer Policy 41, 83-87, 2018 | 43 | 2018 |
| Almost equal: Consumption under fragmented stigma CA Eichert, MK Luedicke Journal of Consumer Research 49 (3), 409-429, 2022 | 39 | 2022 |
| Contested consumption in everyday life MK Luedicke, M Giesler Advances in consumer research 35 (1), 812-813, 2008 | 31 | 2008 |
| Charismatic entrainment: How brand leaders and consumers co-create charismatic authority in the marketplace VE Wieser, MK Luedicke, A Hemetsberger Journal of Consumer Research 48 (4), 731-751, 2021 | 22 | 2021 |
| Social conflict and consumption: A meta-analytical perspective KC Husemann, MK Luedicke NA-Advances in consumer research 41, 355-360, 2013 | 21 | 2013 |
| Towards a narratology of brands M Luedicke, M Giesler European Advances on Consumer Research 8, 419-420, 2008 | 16 | 2008 |
Markus GieslerProfessor of Marketing, York University, Schulich School of Business在 schulich.yorku.ca 的电子邮件经过验证
