Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention Z Hasan, S Ahmed, S Zeerak, M Naeem Market Forces 17 (1), 163-184, 2022 | 4 | 2022 |
Factors Influencing Fear and its subsequent effects on Self Confidence: An analysis on HR Perspective Z Hasan, N Zehra, S Ahmed, M Wamiq KASBIT Business Journal 14 (3), 142-152, 2021 | 3 | 2021 |
PARENTAL PERCEPTION ABOUT WESTERN CARTOON ON CHILD’S MENTAL HEALTH IN PAKISTAN F Sultan, Z Hasan Pakistan Journal of Rehabilitation 9 (2), 48-53, 2020 | 3 | 2020 |
Reimagining Healthcare Delivery: Enhancing Patient-Centric Services in Pakistan Public Hospitals: Patient-Centric Services in Public Sector Hospitals Z Hasan, S Zeerak, H Fatima, T Zubair, A Munir Allied Medical Research Journal 2 (2), 61-75, 2024 | 1 | 2024 |
Consumer Perceptions and Willingness to Pay for Luxury Tourism in Pakistan's Northern Regions Z Hasan, S Mehmood, M Bibi, R Ali, S Zeerak, G Murtaza, A Haseeb, ... Bulletin of Business and Economics (BBE) 13 (2), 207-214, 2024 | 1 | 2024 |
Exploring the Food Sharing Experiences of Foreign V Loggers: A Netnographic Approach for Pakistani Food Tourism Z Hasan, M Aslam, S Zeerak Archives of Management and Social Sciences 1 (1), 43-65, 2024 | 1 | 2024 |
Social Cognitive Theory In Human Resource Management: Literature Review, Criticism and Research Agenda S Mehmood, Z Hasan, R Ali, S Nawaz, S Amjad Bulletin of Business and Economics (BBE) 13 (2), 9-13, 2024 | | 2024 |