Does the GDPR enhance consumers’ control over personal data? An analysis from a behavioural perspective I Van Ooijen, HU Vrabec Journal of consumer policy 42, 91-107, 2019 | 193 | 2019 |
Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues I Van Ooijen, ML Fransen, PWJ Verlegh, EG Smit Food quality and preference 62, 71-79, 2017 | 100 | 2017 |
Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour I Van Ooijen, ML Fransen, PWJ Verlegh, EG Smit Appetite 109, 73-82, 2017 | 81 | 2017 |
Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising CM Segijn, I Van Ooijen Journal of Marketing Communications 28 (2), 207-226, 2022 | 65 | 2022 |
Atypical food packaging affects the persuasive impact of product claims I Van Ooijen, ML Fransen, PWJ Verlegh, EG Smit Food Quality and Preference 48, 33-40, 2016 | 53 | 2016 |
Self-persuasion as marketing technique: the role of consumers’ involvement SF Bernritter, I van Ooijen, BCN Müller European Journal of Marketing 51 (5/6), 1075-1090, 2017 | 51 | 2017 |
Privacy cynicism and its role in privacy decision-making I van Ooijen, CM Segijn, SJ Opree Communication Research 51 (2), 146-177, 2024 | 37 | 2024 |
Perceptions of techniques used to personalize messages across media in real time CM Segijn, I Van Ooijen Cyberpsychology, Behavior, and Social Networking 23 (5), 329-337, 2020 | 32 | 2020 |
The validation of the perceived surveillance scale CM Segijn, SJ Opree, I Ooijen | 15 | 2022 |
(Not to be taken) with a grain of salt: Enhancing perceived saltiness by 3D-printed surface textures T van Rompay, I van Ooijen, S Groothedde, D Saakes Food Quality and Preference 93, 104279, 2021 | 8 | 2021 |
Does the GDPR Enhance Consumers I van Ooijen, HU Vrabec Control over Personal Data, 91-107, 0 | 8 | |
When disclosures backfire: Aversive source effects for personalization disclosures on less trusted platforms I van Ooijen Journal of Interactive Marketing 57 (2), 178-197, 2022 | 6 | 2022 |
Packaging Design as Communicator of Product Attributes: Effects on Consumers' Attribute Inferences I van Ooijen SWOCC, 2016 | 3 | 2016 |
The power of symbolic packaging cues I van Ooijen Advances in Advertising Research (Vol. VI) The Digital, the Classic, the …, 2015 | 3 | 2015 |
The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude CM Segijn, E Kim, I van Ooijen Journal of Current Issues & Research in Advertising, 1-17, 2024 | | 2024 |
For your eyes only? An eye-tracking experiment investigating microtargeting transparency, visual attention, and critical processing MP Jansen, I van Ooijen, MP Jansen, I van Ooijen OSF, 2023 | | 2023 |
Responses to Online Behavioral Advertising Disclosures: Effects of Source Integrity and Perceived Hypocrisy on Advertising Effectiveness I van Ooijen Advances in Consumer Research, 2018 | | 2018 |
Opting opt-in or out?: Effects of Defaults on Psychological Ownership and Valuation of Personal Data I van Ooijen North-American conference of the Association for Consumer Research (ACR) 2018, 2018 | | 2018 |
May we Collect your Digital Identity? How Framing User Data as part of the Digital Identity affects Perceived Ownership and Data Disclosure Behaviors I van Ooijen, B Kamleitner 13th International IFIP Summer School on Privacy and Identity Management …, 2018 | | 2018 |
Design cues on packaging–Goal-dependent effects I van Ooijen, ML Fransen, PWJ Verlegh, EG Smit 14th International Conference on Research in Advertising, ICORIA 2015 …, 2016 | | 2016 |