| Complexity or simplicity? Designing product pictures for advertising in online marketplaces K Wu, J Vassileva, Y Zhao, Z Noorian, W Waldner, I Adaji Journal of Retailing and Consumer Services 28, 17-27, 2016 | 97 | 2016 |
| Social cognitive determinants of exercise behavior in the context of behavior modeling: a mixed method approach K Oyibo, I Adaji, J Vassileva Digital health 4, 2055207618811555, 2018 | 48 | 2018 |
| Perceived effectiveness, credibility and continuance intention in e-commerce: a study of Amazon I Adaji, J Vassileva Persuasive Technology: Development and Implementation of Personalized …, 2017 | 38 | 2017 |
| Perceived persuasive effect of behavior model design in fitness apps K Oyibo, I Adaji, R Orji, B Olabenjo, M Azizi, J Vassileva Proceedings of the 26th Conference on User Modeling, Adaptation and …, 2018 | 37 | 2018 |
| Evaluating Personalization and Persuasion in E-Commerce. I Adaji, J Vassileva | 30 | 2016 |
| Susceptibility to persuasive strategies: a comparative analysis of Nigerians vs. Canadians K Oyibo, I Adaji, R Orji, B Olabenjo, J Vassileva Proceedings of the 26th Conference on User Modeling, Adaptation and …, 2018 | 28 | 2018 |
| Ben'Fit: design, implementation and evaluation of a culture-tailored fitness app K Oyibo, AH Olagunju, B Olabenjo, I Adaji, R Deters, J Vassileva Adjunct publication of the 27th conference on user modeling, adaptation and …, 2019 | 26 | 2019 |
| The Susceptibility of Africans to Persuasive Strategies: A Case Study of Nigeria. K Oyibo, I Adaji, R Orji, J Vassileva | 22 | 2018 |
| How buyers perceive the credibility of advisors in online marketplace: review balance, review count and misattribution K Wu, Z Noorian, J Vassileva, I Adaji Journal of Trust Management 2, 1-18, 2015 | 22 | 2015 |
| A gamified system for influencing healthy e-commerce shopping habits I Adaji, J Vassileva Adjunct Publication of the 25th Conference on User Modeling, Adaptation and …, 2017 | 21 | 2017 |
| What drives the perceived credibility of mobile websites: classical or expressive aesthetics? K Oyibo, I Adaji, R Orji, J Vassileva Human-Computer Interaction. Interaction in Context: 20th International …, 2018 | 20 | 2018 |
| Towards understanding user participation in stack overflow using profile data I Adaji, J Vassileva Social Informatics: 8th International Conference, SocInfo 2016, Bellevue, WA …, 2016 | 18 | 2016 |
| Persuasive patterns in Q&A social networks I Adaji, J Vassileva Persuasive Technology: 11th International Conference, PERSUASIVE 2016 …, 2016 | 18 | 2016 |
| The effect of gender and age on the factors that influence healthy shopping habits in e-commerce I Adaji, K Oyibo, J Vassileva Proceedings of the 26th conference on user modeling, adaptation and …, 2018 | 17 | 2018 |
| Personality based recipe recommendation using recipe network graphs I Adaji, C Sharmaine, S Debrowney, K Oyibo, J Vassileva Social Computing and Social Media. Technologies and Analytics: 10th …, 2018 | 15 | 2018 |
| Recommending programming languages by identifying skill gaps using analysis of experts. a study of stack overflow O Odiete, T Jain, I Adaji, J Vassileva, R Deters Adjunct Publication of the 25th Conference on User Modeling, Adaptation and …, 2017 | 15 | 2017 |
| The effect of age and information design on the perception of visual aesthetics K Oyibo, I Adaji, J Vassileva Proceedings of the 32nd International BCS Human Computer Interaction …, 2018 | 12 | 2018 |
| Shopper Types and The Influence of Persuasive Strategies in E-Commerce. I Adaji, K Oyibo, J Vassileva | 12 | 2018 |
| E-Commerce Shopping Motivation and the Influence of Persuasive Strategies I Adaji, K Oyibo, J Vassileva Frontiers in Artificial Intelligence 3, 67, 2020 | 10 | 2020 |
| Effect of shopping value on the susceptibility of E-commerce shoppers to persuasive strategies and the role of gender I Adaji, K Oyibo, J Vassileva Persuasive Technology: Development of Persuasive and Behavior Change Support …, 2019 | 10 | 2019 |
