Impact of social media marketing on brand experience: A study of select apparel brands on Facebook FA Beig, MF Khan Vision 22 (3), 264-275, 2018 | 142 | 2018 |
Social media and social media marketing: A Literature Review MF Khan, A Jan IOSR Journal of Business and Management 17 (11), 12-15, 2015 | 88 | 2015 |
A Measure of Social Media Marketing: Scale Development and Validation MF Khan, A Jan Jindal Journal of Business Research 8 (2), 158-168, 2019 | 34 | 2019 |
Social Media Is Nothing but a Public Relation Tool A Jan, MF Khan The International Journal Of Business & Management 2 (12), 272, 2014 | 32 | 2014 |
Romancing the Brands on Social Media FA Beig, MF Khan Global Business Review, 0972150919866082, 2019 | 20 | 2019 |
Online Reputation and Stress: Discovering the Dark Side of Social Media F Amin, MF Khan FIIB Business Review, 2319714520948171, 2020 | 19 | 2020 |
Influence of Parenting Styles and Peer Attachment on Life Satisfaction Among Adolescents: Mediating Role of Self-Esteem M Aziz, W Khan, F Amin, MF Khan The Family Journal, 10664807211009807, 2021 | 15 | 2021 |
Family Social Capital and Life Satisfaction Among Working Women: Mediating Role of Work–Life Balance and Psychological Stress S Khurshid, S Shahzadi, I Rashid, F Amin, MF Khan The Family Journal, 10664807231157026, 2023 | 6 | 2023 |
Learning and Creativity in Virtual Communities: Nurturing Entrepreneurial Intentions of Muslim Women MF Khan, S Khurshid, F Amin, N Saqib Management and Labour Studies 47 (4), 483-501, 2022 | 6 | 2022 |
Consumer Based Brand Equity–A detailed review AJ MF Khan | 2* | |
Social media marketing activities in the Indian airlines: Brand equity and electronic word of mouth MF Khan, F Amin, A Jan, IA Hakak Tourism and Hospitality Research, 14673584241237436, 2024 | 1 | 2024 |
Factors influencing online learning on social media S Khurshid, F Amin, N Masoodi, MF Khan International Journal of Learning Technology 18 (1), 3-27, 2023 | 1 | 2023 |
Nurturing Entrepreneurial Intentions of Students Using Virtual Communities MF Khan, F Amin, N Khanday Bookwell Delhi, 2021 | 1 | 2021 |
A Critical Analysis of Indian Smart Phone Industry MF Khan | 1* | |
Enhancing Consumer-Based Brand Equity Through Social Media Marketing: A Study of Luxury Brands in the Indian Market. MF Khan, A Jan, MR Mir, FA Beig IUP Journal of Marketing Management 22 (2), 2023 | | 2023 |
Motivation of Women Entrepreneurs in Conflict Zones: A Case Study of Jammu and Kashmir MF Khan, R Ara, Z Aslam, JA Wani, H Gulam, N Azad The IUP Journal of Entrepreneurship Development 19 (4), 1-22, 2022 | | 2022 |
Indian Global Brands-A Farfetched Dream: An Empirical Analysis A Jan, MF Khan The International Journal of Business & Management 2 (11), 109, 2014 | | 2014 |
Sustainable marketing-A revolution MF Khan | | |
Impact Of Social Media Marketing On Brand Equity A Study Of Select Luxury Brands MF KHAN Pulwama, 0 | | |
Social Media Marketing and Consumer Based Brand Equity: A review of Literature MF Khan, A Jan | | |