Social Marketing: A systematic review of research 1998–2012 VD Truong Social Marketing Quarterly 20 (1), 15-34, 2014 | 291 | 2014 |
Tourism and poverty alleviation: Perceptions and experiences of poor people in Sapa, Vietnam VD Truong, CM Hall, T Garry Journal of Sustainable Tourism 22 (7), 1071-1089, 2014 | 252 | 2014 |
Social marketing and tourism: What is the evidence? VD Truong, CM Hall Social Marketing Quarterly 19 (2), 110-135, 2013 | 135 | 2013 |
Tourism, poverty alleviation, and the informal economy: The street vendors of Hanoi, Vietnam VD Truong Tourism Recreation Research 43 (1), 52-67, 2018 | 117 | 2018 |
Tourism policy development in Vietnam: A pro-poor perspective VD Truong Journal of Policy Research in Tourism, Leisure and Events 5 (1), 28-45, 2013 | 101 | 2013 |
Accommodation consumers and providers’ attitudes, behaviours and practices for sustainability: A systematic review CM Hall, N Dayal, D Majstorović, H Mills, L Paul-Andrews, C Wallace, ... Sustainability 8 (7), 625, 2016 | 98 | 2016 |
Mixed methods research in tourism and hospitality journals VD Truong, X Liu, J Yu International Journal of Contemporary Hospitality Management 32 (4), 1563-1579, 2020 | 89 | 2020 |
Systems social marketing: A critical appraisal VD Truong, S Saunders, XD Dong Journal of Social Marketing 9 (2), 180-203, 2019 | 86 | 2019 |
The marketplace management of illegal elixirs: Illicit consumption of rhino horn VD Truong, M Willemsen, NVH Dang, T Nguyen, CM Hall Consumption Markets & Culture 19 (4), 353-369, 2016 | 83 | 2016 |
Corporate social marketing in tourism: To sleep or not to sleep with the enemy? VD Truong, CM Hall Journal of Sustainable Tourism 25 (7), 884-902, 2017 | 76 | 2017 |
Reviewing research evidence for social marketing: Systematic literature reviews VD Truong, VHN Dang Formative Research in Social Marketing, 183-250, 2016 | 69 | 2016 |
Pro-poor tourism: Looking backward as we move forward VD Truong Tourism Planning & Development 11 (2), 228-242, 2014 | 62 | 2014 |
Government-led macro-social marketing programs in Vietnam: Outcomes, challenges, and implications VD Truong Journal of Macromarketing 37, 409-425, 2017 | 60 | 2017 |
Influencing tourists' pro-environmental behaviours: A social marketing application A Tkaczynski, S Rundle-Thiele, VD Truong Tourism Management Perspectives 36, 100740, 2020 | 54 | 2020 |
Social Marketing as the Subject of Doctoral Dissertations VD Truong, T Garry, CM Hall Social Marketing Quarterly 20 (4), 199-218, 2014 | 40 | 2014 |
Exploring the poverty reduction potential of social marketing in tourism development VD Truong, CM Hall Austrian Journal of South-East Asian Studies 8 (2), 125-142, 2015 | 33 | 2015 |
The internationalisation of social marketing research VD Truong, NVH Dang, CM Hall, XD Dong Journal of Social Marketing 5 (4), 357-376, 2015 | 30 | 2015 |
The evolution of tourism policy in Vietnam, 1960-2015 VD Truong, A Le The Routledge Handbook of Tourism in Asia, 191-204, 2016 | 28 | 2016 |
To be or not to be formal? Rickshaw drivers' perspectives on tourism and poverty VD Truong, X Liu, Q Pham Journal of Sustainable Tourism 28 (1), 33-50, 2020 | 23 | 2020 |
Master's thesis research in social marketing (1971-2015) VD Truong, T Dietrich Journal of Social Marketing 8 (1), 58-98, 2018 | 18 | 2018 |