Green Marketing: A Study of Consumer Perception and Preferences in India M Bhatia, A Jain Electronic Green Journal 1 (36), 2013 | 339 | 2013 |
Socio-cultural impact of film celebrities on teenagers: an empirical study A Jain, P Lata, AR Goyal, S Khandelwal, G Jain International Journal of Indian Culture and Business Management 11 (3), 308-322, 2015 | 24 | 2015 |
Consumer trust in retail: Development of a multiple item scale V Singh, A Jain Journal of Economics, Business and Management 3 (10), 971-976, 2015 | 22 | 2015 |
Exploring the Role of Complaint Handling among Complaining Consumers V Singh, A Jain, S Choraria Vision 20 (4), 331-344, 2016 | 21 | 2016 |
Distribution and Retailing trends in rural markets-A study in villages of Gujarat A Jain, RM Rathod Indian journal of marketing 35 (9), 2005 | 16 | 2005 |
Development of multi-item measurement scale for green consumer behaviour M Bhatia, A Jain International Journal of Society Systems Science 9 (3), 199-221, 2017 | 11 | 2017 |
Customer Oriented Service Culture and its impact on Customer Loyalty in Organized Retail Context T Shah, A Jain International Journal of Indian Culture and Business Management 11 (1), 23-42, 2015 | 9 | 2015 |
Physical, emotional and spiritual health of faculty: an exploratory study A Jain, S Mishra, G Yadav International Journal of Work Organisation and Emotion 9 (4), 348-361, 2018 | 8 | 2018 |
Millennials’ perception of work environment: A climate study amongst employees of hotel industry A Datta, A Jain Synergy Journal of Management 19 (1-2), 23-30, 2017 | 5 | 2017 |
A greener world through Collaborative Consumption of Apparel: An Exploratory Study of consumers’ perception and preferences A Choudhary, A Jain, T Gupta, TR Shah Electronic Green Journal 1 (47), 2022 | 4 | 2022 |
The role of technology readiness in students' perception and behaviour towards e-learning technologies TR Shah, TT Shah, A Jain International Journal of Learning Technology 16 (3), 197-224, 2021 | 4 | 2021 |
Software engineering approaches to enable digital transformation technologies S Misra, A Jain, M Kaushik, C Banerjee Taylor & Francis, 2023 | 3 | 2023 |
Guest Editorial: Intelligence for systems and software engineering M Hinchey, A Jain, M Kaushik, S Misra Innovations in Systems and Software Engineering 19 (1), 1-4, 2023 | 1 | 2023 |
EFFECTIVENESS OF HEALTH RISK COMMUNICATION DURING PANDEMIC: AN EXPLORATIVE STUDY R Kaur, A Jain, J Sharma Journal of Content, Community & Communication 14, 176-187, 2021 | 1 | 2021 |
Electronic Performance Monitoring: A Literature Review. R Radhika, A Jain, R Agarwal Amity Management Review 9, 2020 | 1 | 2020 |
Green marketing and green consciousness in India D Ghosh, A Jain Green Asia: Ecocultures, Sustainable Lifestyles, and Ethical Consumption, 37, 2016 | 1 | 2016 |
Consumer Skepticism With Respect to Green Claims in Advertisements of Real Estate Sector in India M Bhatia, A Jain Journal of Marketing Vistas 4 (1), 12, 2014 | 1 | 2014 |
EFFECTIVENESS OF OTC DRUG ADVERTISING AND ITS IMPACT ON CONSUMER BEHAVIOR T Shah, A Jain | 1 | |
A Bibliometric Analysis of Employee Withdrawal Behaviour: Current Status, Development, and Future Research Directions G Pancholi, A Saxena, A Jain, M Mehta Journal of the Knowledge Economy, 1-23, 2024 | | 2024 |
Robotic Process Automation in Scholarly Literature: A Bibliometric Review from 2001-2022 A Sharma, M., Saxena, A., Jain Journal of System and Management Sciences 14 (7), 264-282, 2024 | | 2024 |