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Stefania Masè
Stefania Masè
Ipag Business School
在 ipag.fr 的电子邮件经过验证
标题
引用次数
引用次数
年份
Louis Vuitton’s art-based strategy to communicate exclusivity and prestige
S Masè, E Cedrola
Fashion branding and communication: Core strategies of European luxury …, 2017
362017
Commodifying love: value conflict in online dating
A Minina, S Masè, J Smith
Journal of Marketing Management 38 (1-2), 98-126, 2022
172022
Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model
S Masè, E Cedrola, G Cohen-Cheminet
Journal of Global Fashion Marketing 9 (3), 223-236, 2018
162018
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands
S Masè, E Cedrola, C Davino, G Cohen-Cheminet
International Journal of Arts Management 22 (3), 55-66, 2020
142020
The prada trend: brand building at the intersection of design, art, technology, and retail experience
S Masè, K Silchenko
Fashion branding and communication: core strategies of European luxury …, 2017
132017
Art and Business
S Masè, S Masè
Art and Business: Perspectives on Art-based Management, 9-20, 2020
72020
Trapped in a “golden cage”! The legitimation of women leadership in family business
A Calabrò, E Conti, S Masè
Journal of Family Business Strategy 15 (2), 100569, 2024
62024
Repetto, a Paris-based craft enterprise growing into a global brand: design-driven innovation and meaning strategy
S Masè, G Cohen-Cheminet
Product Innovation in the Global Fashion Industry, 113-142, 2018
42018
Navigating the marketplace of love: Value conflict in online dating community
A Minina, S Masè, J Smith
NA-Advances in Consumer Research, eds. Jennifer Argo, Tina M. Lowrey, and …, 2020
22020
Art and Business a Relational Model
S Masè, S Masè
Art and Business: Perspectives on Art-based Management, 51-67, 2020
22020
Artification Processes for Major Luxury Brands: Art-Based Mangement for Branding Purposes
S Masè, G Cohen-Cheminet, E Cedrola
GLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING, 348-353, 2019
22019
Is the Artification process perceived by final consumers of luxury products? Results from an experiment based on the application of the Customer-based Brand Equity Model
E Cedrola, G Cohen-Cheminet, S Masé
Global Fashion Management Conference, 323-328, 2017
22017
Systematic Literature Review in the Field of Art and Business
S Masè, S Masè
Art and Business: Perspectives on Art-based Management, 21-47, 2020
12020
Discussion and Conclusion
S Masè, S Masè
Art and Business: Perspectives on Art-based Management, 137-146, 2020
12020
Art and Cross-Cultural Business
S Masè, S Masè
Art and Business: Perspectives on Art-based Management, 99-112, 2020
12020
Art and Communication
S Masè, S Masè
Art and Business: Perspectives on Art-based Management, 81-98, 2020
12020
Art and corporate social responsibility
S Masè, S Masè
Art and Business: Perspectives on Art-Based Management, 69-79, 2020
12020
Art & business: From sponsorship and philanthropy to the contemporary process of artification
S Masè
Paris 4, 2016
12016
DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM
S Mase, M Giovannetti, C Colapinto, E Cedrola
Global Fashion Management Conference, 317-317, 2024
2024
Applications de rencontres : comment en faire bon usage
A Minina, J Smith, S Masè
The Conversation France, 2024
2024
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