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S. Arunachalam
S. Arunachalam
Rawls College of Business
在 ttu.edu 的电子邮件经过验证 - 首页
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引用次数
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In pursuit of an effective B2B digital marketing strategy in an emerging market
VA Vieira, MIS de Almeida, R Agnihotri, NSDAC da Silva, S Arunachalam
Journal of the Academy of Marketing Science 47 (6), 1085-1108, 2019
2602019
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
R Varadarajan, RB Welden, S Arunachalam, M Haenlein, S Gupta
International Journal of Research in Marketing 39 (2), 482-501, 2022
1292022
Innovation pathway to profitability: The role of entrepreneurial orientation and marketing capabilities
S Arunachalam, SN Ramaswami, P Herrmann, D Walker
Journal of the Academy of Marketing Science 46, 744-766, 2018
1272018
New product introductions for low-income consumers in emerging markets
S Arunachalam, SC Bahadir, SG Bharadwaj, R Guesalaga
Journal of the Academy of Marketing Science 48, 914-940, 2020
732020
Divided attitudinal loyalty and customer value: role of dealers in an indirect channel
SN Ramaswami, S Arunachalam
Journal of the Academy of Marketing Science 44, 770-790, 2016
512016
A theoretical model of the formation and dissolution of emerging market international marketing alliances
K Pedada, S Arunachalam, M Dass
Journal of the Academy of Marketing Science 48, 826-847, 2020
342020
Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D
S Arunachalam, SN Ramaswami, PC Patel, L Chai
International Journal of Research in Marketing 39 (3), 927-946, 2022
132022
Digital readiness of small and medium enterprises in emerging markets: The construct, propositions, measurement, and implications
SR Pingali, S Singha, S Arunachalam, K Pedada
Journal of Business Research 164, 113973, 2023
122023
Hierarchical model for goal guided summarization of annual financial reports
Y Agrawal, V Anand, S Arunachalam, V Varma
Companion Proceedings of the Web Conference 2021, 247-254, 2021
82021
Omnichannel Strategy
R Venkatesan, S Arunachalam
The Routledge Companion to Strategic Marketing, edited by Bodo Schlegelmilch …, 2021
62021
Marketing analytics
S Arunachalam, A Sharma
Essentials of Business Analytics: An Introduction to the Methodology and its …, 2019
62019
Should a firm bring a supplier into the boardroom?
S Ambulkar, S Arunachalam, R Bommaraju, S Ramaswami
Production and Operations Management 32 (1), 28-44, 2023
42023
Does consumer privacy act influence firm performance in the retail industry? Evidence from a US state-level law change
PC Patel, P Oghazi, S Arunachalam
Journal of Business Research 162, 113881, 2023
32023
Goal-Directed Extractive Summarization of Financial Reports
Y Agrawal, V Anand, M Gupta, S Arunachalam, V Varma
Proceedings of the 30th ACM International Conference on Information …, 2021
22021
Unpacking collective materialism: how values shape consumption in seven Asian markets
R Batra, S Arunachalam, NYC Wong, MSW Lee
Journal of International Business Studies, 2023
2023
B2B branding strategies: Complex, but necessary
R Lopamudra, P Praveen, S Arunachalam
Fortune, 2021
2021
19 Omnichannel Strategy
S Arunachalam, R Venkatesan
Routledge, 2020
2020
How to Use Disruptive Business Models to Reach the Next Billion Consumers
S Arunachalam
ISBInsight, 2019
2019
FMCG Lessons for Pharma
M Sinha, S Arunachalam
Forbes, 2019
2019
OTC drugs: Can pharma move fast-enough?
M Sinha, S Arunachalam
Fortune, 2019
2019
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