Market segmentation: Conceptual and methodological foundations M Wedel, WA Kamakura Springer Science & Business Media, 2000 | 3720 | 2000 |
A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness JBEM Steenkamp, F Ter Hofstede, M Wedel Journal of marketing 63 (2), 55-69, 1999 | 2007 | 1999 |
Attention capture and transfer in advertising: Brand, pictorial, and text-size effects R Pieters, M Wedel Journal of marketing 68 (2), 36-50, 2004 | 1349 | 2004 |
Marketing analytics for data-rich environments M Wedel, PK Kannan Journal of marketing 80 (6), 97-121, 2016 | 1191 | 2016 |
A review of eye-tracking research in marketing M Wedel, R Pieters Review of marketing research, 123-147, 2017 | 842 | 2017 |
The stopping power of advertising: Measures and effects of visual complexity R Pieters, M Wedel, R Batra Journal of marketing 74 (5), 48-60, 2010 | 740 | 2010 |
Eye fixations on advertisements and memory for brands: A model and findings M Wedel, R Pieters Marketing science 19 (4), 297-312, 2000 | 711 | 2000 |
Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory R Pieters, L Warlop, M Wedel Management science 48 (6), 765-781, 2002 | 682 | 2002 |
Building models for marketing decisions PSH Leeflang, DR Wittink, M Wedel, PA Naert Springer Science & Business Media, 2013 | 610 | 2013 |
Designing conjoint choice experiments using managers' prior beliefs Z Sandor, M Wedel Journal of marketing research 38 (4), 430-444, 2001 | 586 | 2001 |
International market segmentation based on consumer–product relations F Ter Hofstede, JBEM Steenkamp, M Wedel journal of Marketing Research 36 (1), 1-17, 1999 | 567 | 1999 |
Emotion-induced engagement in internet video advertisements T Teixeira, M Wedel, R Pieters Journal of marketing research 49 (2), 144-159, 2012 | 536 | 2012 |
Cross-selling through database marketing: A mixed data factor analyzer for data augmentation and prediction WA Kamakura, M Wedel, F De Rosa, JA Mazzon International Journal of Research in marketing 20 (1), 45-65, 2003 | 515 | 2003 |
Eye tracking for visual marketing M Wedel, R Pieters Foundations and Trends® in Marketing 1 (4), 231-320, 2008 | 451 | 2008 |
Virtual and augmented reality: Advancing research in consumer marketing M Wedel, E Bigné, J Zhang International Journal of Research in Marketing 37 (3), 443-465, 2020 | 437 | 2020 |
An investigation into the association pattern technique as a quantitative approach to measuring means-end chains F Ter Hofstede, A Audenaert, JBEM Steenkamp, M Wedel International Journal of Research in Marketing 15 (1), 37-50, 1998 | 426 | 1998 |
Visual attention to advertising: A segment-level analysis E Rosbergen, R Pieters, M Wedel Journal of consumer research 24 (3), 305-314, 1997 | 421 | 1997 |
The effectiveness of customized promotions in online and offline stores J Zhang, M Wedel Journal of marketing research 46 (2), 190-206, 2009 | 419 | 2009 |
A mixture likelihood approach for generalized linear models M Wedel, WS DeSarbo Journal of classification 12, 21-55, 1995 | 412 | 1995 |
Visual attention to repeated print advertising: A test of scanpath theory R Pieters, E Rosbergen, M Wedel Journal of marketing research 36 (4), 424-438, 1999 | 401 | 1999 |