| Investigation of consumers' cross‐channel switching intentions: a push‐pull‐mooring approach AC Haridasan, AG Fernando, S Balakrishnan Journal of Consumer Behaviour 20 (5), 1092-1112, 2021 | 27 | 2021 |
| A systematic review of consumer information search in online and offline environments AC Haridasan, AG Fernando, B Saju RAUSP Management Journal 56 (2), 234-253, 2021 | 18 | 2021 |
| Modeling brand immunity: the moderating role of generational cohort membership B Saju, K Harikrishnan, SJJ Anand Journal of Brand Management 25 (2), 133-146, 2018 | 18 | 2018 |
| Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition H Adityan, K Harikrishnan, SJJ Anand, B Saju International Journal of Business Innovation and Research 13 (1), 30-51, 2017 | 9 | 2017 |
| Impact of corporate social responsibility on customer loyalty and the mediating role of affective identification B Saju, K Rangarajan Indian Journal of marketing 44 (9), 7-19, 2014 | 6 | 2014 |
| New insights on consequences of corporate associations – an investigation of mediators and moderator in Indian context B Saju, K K, RangaRajan, H K, J Jeya Anand S International Journal of Business Excellence 12 (1), 102-126, 2017 | 3 | 2017 |
| Neuromarketing: Identifying and satisfying consumers’ latent wants-a review KH Krishnan, JJ Anand, B Saju International Journal of Engineering and Management Research (IJEMR) 6 (5 …, 2016 | 3 | 2016 |
| Consumer Motivations for Sharing Luxury Brands B Saju Available at SSRN 3701917, 2020 | | 2020 |
| Zomato: Hyperlocal Battle for Online Food Delivery B Saju, P Mohandas Ivey Business School Foundation, Canada, 2020 | | 2020 |
| Epigamia: Chronicle of an emerging brand B Saju, P Mohandas Ivey Publishing, 2019 | | 2019 |
| Sharing economy and luxury branding :Emerging models and challenges B Saju Mystique of Luxury Brand Singapore 2018 Conference Proceedings (ISSN 2209 …, 2018 | | 2018 |
| OYO Rooms: Another Unicorn in the Making? B Saju, H Krishnan K, JAS Joseph https://hbr.org/product/oyo-rooms-another-unicorn-in-the-making/W16574-PDF-ENG, 2016 | | 2016 |
| Paper Boat Beverage: Branding Delightful Nostalgia B Saju, H Krishnan K, JAS Joseph Ivey Publishing / Harvard Business Publishing, 2016 | | 2016 |
| A Review for Green Supply Chain Management KH Krishnan, JJ Anand, B Saju International Journal of Engineering and Management Research (IJEMR) 5 (2 …, 2015 | | 2015 |
| Olacabs: Riding on a High B Saju, H Krishnan K, JAS Joseph Ivey Publishing/ Harvard Business Publishing, 2015 | | 2015 |
| In Search of a 'Healthy Spin': Snack wars in Indian market B Saju, K Harikrishnan, JJ Anand Case Centre, 2014 | | 2014 |
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