| The role of value co-creation in the happiness of the students GP de Azambuja, G Rodríguez-Peña, ET Vargas Journal of Promotion Management 27 (6), 900-920, 2021 | 10 | 2021 |
| The impact of customer engagement on customer happiness GMP de Azambuja, GA Rodriguez Peña, EGT Vargas Journal of Consumer Behaviour 22 (4), 1025-1041, 2023 | 8 | 2023 |
| Marketing of happiness: The role of customer loyalty on happiness G Pipoli de Azambuja, G Rodríguez Peña, E Tarazona Vargas Journal of Promotion Management 29 (2), 228-258, 2023 | 6 | 2023 |
| Analyzing the purchase intention of Peruvian maca GMM Pipoli de Azambuja, I García-Arrizabalaga, G Rodríguez-Peña Journal of Enterprising Communities: People and Places in the Global Economy …, 2020 | 5 | 2020 |
| Do image and familiarity have a significant effect on purchase intention? GM Pipoli de Azambuja, I García-Arrizabalaga, G Rodríguez-Peña Estudios Gerenciales 35 (152), 249-258, 2019 | 1 | 2019 |
| Behavioral Perspective GP de Azambuja, G Rodríguez-Peña Consumer Happiness: Multiple Perspectives, 3-22, 2021 | | 2021 |
| Rumbo al Bicentenario del Perú en materia de comercio internacional:¿ cómo han impactado los tratados de libre comercio en el potencial de comercio y eficiencia comercial de Perú? GA Rodríguez Peña Universidad del Pacífico, 2020 | | 2020 |
| A imagem e a familiaridade têm um efeito significativo na intenção de compra? GM Pipoli de Azambuja, I García-Arrizabalaga, G Rodríguez-Peña Estudios Gerenciales 35 (152), 249-258, 2019 | | 2019 |
| ¿ La imagen y familiaridad tienen un efecto significativo en la intención de compra? GM Pipoli de Azambuja, I García Arrizabalag, G Rodríguez Peña | | 2019 |
