| When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotage A Kähr, B Nyffenegger, H Krohmer, WD Hoyer Journal of marketing 80 (3), 25-41, 2016 | 326 | 2016 |
| Sponsorship disclosure of influencers–a curse or a blessing? A Giuffredi-Kähr, A Petrova, L Malär Journal of Interactive Marketing 57 (1), 18-34, 2022 | 42 | 2022 |
| The Janus face of ideal self-congruence: Benefits for the brand versus emotional distress for the consumer L Malär, D Herzog, H Krohmer, WD Hoyer, A Kähr Journal of the Association for Consumer Research 3 (2), 163-174, 2018 | 33 | 2018 |
| How should retailers deal with consumer sabotage of a manufacturer brand? B Nyffenegger, A Kähr, H Krohmer, WD Hoyer Journal of the Association for Consumer Research 3 (3), 379-395, 2018 | 6 | 2018 |
| The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands LA Malär, M Khamitov, A Giuffredi-Kähr | 3 | 2020 |
| When consumer brand sabotage harms other consumers relationship with the brand A Kähr, B Nyffenegger, H Krohmer, WD Hoyer ACR North American Advances, 2018 | 2 | 2018 |
| A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | 1 | 2020 |
| Ad Transparency in Influencer Marketing: A Curse or A Blessing? A Petrova, A Giuffredi-Kähr, LA Malär, D Hauert | 1 | 2019 |
| A Typology of Consumer Brand Defenders CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2020 |
| Brand Misbehavior: Integrating Multiple Perspectives A Giuffredi-Kähr, A Kumbargeri, S Mandal, M Khamitov, L Malär, N Garg, ... Advances in Consumer Research 48, 2020 | | 2020 |
| Brand Defense durch die Community–Wenn Konsumenten und Konsumentinnen Marken verteidigen CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2019 |
| What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2019 |
| When Consumer Brand Sabotage Harms Other Consumers' Relationship with the Brand A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2018 |
| Influencer Marketing: When and Why Does Ad Disclosure Matter? A Petrova, A Giuffredi-Kähr, LA Malär, N Stucki | | 2018 |
| Consumer Brand Sabotage: When and Why Does it Cause Damage among Consumers? A Giuffredi-Kähr, B Nyffenegger, H Krohmer, W Hoyer | | 2017 |
| Erste Untersuchung zu Markensabotage: wenn der Kunde zum Feind wird B Nyffenegger, A Giuffredi-Kähr Werbewoche, 2017 | | 2017 |
| How Should Retailers Respond to Consumer Brand Sabotage? A Giuffredi-Kähr, B Nyffenegger, H Krohmer, W Hoyer | | 2017 |
| Consumer aggression in marketing A Kähr Universität Bern, 2017 | | 2017 |
| 2-J: Consumer Brand Sabotage: When and Why Does It Cause Damage Among Other Consumers? A Kähr, B Nyffenegger, H Krohmer, WD Hoyer ACR North American Advances, 2017 | | 2017 |
| Das Phänomen der Markensabotage B Nyffenegger, A Giuffredi-Kähr OTX World: das unabhängige Magazin für den Rx-und OTC-Markt in der Schweiz …, 2017 | | 2017 |
Bettina NyffeneggerUniversity of Bern, Switzerland在 imu.unibe.ch 的电子邮件经过验证
