| Adaptive idea screening using consumers O Toubia, L Florès Marketing Science 26 (3), 342-360, 2007 | 163 | 2007 |
| The branding impact of brand websites: do newsletters and consumer magazines have a moderating role? B Müller, L Florès, M Agrebi, JL Chandon Journal of advertising research 48 (3), 465-472, 2008 | 104 | 2008 |
| Communiquer avec les leaders d’opinion en marketing: Comment et dans quels médias? E Vernette, L Flores Décisions Marketing, 23-37, 2004 | 90 | 2004 |
| How to Measure Digital Marketing L Flores How to Measure Digital Marketing, 255, 2014 | 74* | 2014 |
| Mesurer l'efficacité du marketing digital-2e éd.: Estimer le ROI pour optimiser ses actions L Flores Dunod, 2016 | 73 | 2016 |
| Marketing management: A value-creation process A Jolibert, H Mühlbacher, L Flores, PL Dubois Bloomsbury Publishing, 2017 | 33 | 2017 |
| Potentiel relationnel et impact du site de marque sur la performance marketing L Florès, P Volle Décisions Marketing, 39-50, 2005 | 28 | 2005 |
| Internet Advertising Effectiveness: What did we learn and where are we going L Flores Worldwide Advertising Conference, Rio de Janeiro, Brazil, 2000 | 27 | 2000 |
| Web 2.0 et Etudes de marché: vers une nouvelle génération d'études de marché? L Flores Revue française du marketing, 7-16, 2008 | 21 | 2008 |
| Web 2.0: des études ayant du répondant! L Flores, C Dussart Décisions Marketing, 79-82, 2008 | 19 | 2008 |
| Ten facts about the value of brand websites L Flores Revue Admap Fevrier 2004, 2005 | 18 | 2005 |
| Selecting Ideas for New Product Development: Comparison of Monadic Test and Adaptive Concept Screening under the G Theory Framework PLFL Cui G. European Journal of Innovation Management 18 (3), pp.380 - 396, 2015 | 8 | 2015 |
| Hispanic and non‐Hispanic responses to concepts for four foods H Moskowitz, B Itty, R Katz, A Maier, J Beckley, L Flores Journal of sensory studies 19 (6), 459-485, 2004 | 8 | 2004 |
| Impact des sites de marque: effets de la visite et apports des outils relationnels L Flores, B Muller, M Agrebi, JL Chandon | 7 | 2007 |
| From “weak signals” to successful product development: Using advanced research technology for consumer driven innovation L Flores, HR Moskowitz, A Maier ESOMAR Technovate, Cannes, 2003 | 7 | 2003 |
| Creating technology‐based merchandising ideas for hair coloring through weak signals, concept optimization and mind‐set segmentation G Gabay, L Flores, H Moskowitz, A Maier Journal of Consumer Marketing 27 (3), 211-223, 2010 | 6 | 2010 |
| Buzz on line: quel impact sur les entrées des films de cinéma? C Balagué, L Florès AFM 2007: XXIIIe Congrès International de l'Association Française de …, 2007 | 6 | 2007 |
| The digital market and the main objectives of digital marketing L Florès How to Measure Digital Marketing: Metrics for Assessing Impact and Designing …, 2014 | 5 | 2014 |
| Misclassification minimization and applications L Flores US Patent 7,890,362, 2011 | 5 | 2011 |
| How open data may be leveraged to help develop a new “research paradigm” L Florès International Journal of Market Research 60 (4), 341-343, 2018 | 4 | 2018 |
