Effects of $9 price endings on retail sales: Evidence from field experiments ET Anderson, DI Simester Quantitative marketing and Economics 1, 93-110, 2003 | 398 | 2003 |
Measuring and mitigating the costs of stockouts ET Anderson, GJ Fitzsimons, D Simester Management Science 52 (11), 1751-1763, 2006 | 380 | 2006 |
Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception ET Anderson, DI Simester Journal of Marketing Research 51 (3), 249-269, 2014 | 379 | 2014 |
The option value of returns: Theory and empirical evidence ET Anderson, K Hansen, D Simester Marketing Science 28 (3), 405-423, 2009 | 344 | 2009 |
Long-run effects of promotion depth on new versus established customers: Three field studies ET Anderson, DI Simester Marketing Science 23 (1), 4-20, 2004 | 303 | 2004 |
Price stickiness and customer antagonism ET Anderson, DI Simester The Quarterly Journal of Economics 125 (2), 729-765, 2010 | 220 | 2010 |
Price stickiness and customer antagonism ET Anderson, DI Simester The Quarterly Journal of Economics 125 (2), 729-765, 2010 | 220 | 2010 |
Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods PJ Mazzocco, DD Rucker, AD Galinsky, ET Anderson Journal of Consumer Psychology 22 (4), 520-528, 2012 | 201 | 2012 |
When is price discrimination profitable? ET Anderson, JD Dana Jr Management Science 55 (6), 980-989, 2009 | 184 | 2009 |
Research Note—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes ET Anderson, DI Simester Marketing Science 27 (3), 492-500, 2008 | 182 | 2008 |
Advertising in a competitive market: The role of product standards, customer learning, and switching costs ET Anderson, D Simester Journal of Marketing research 50 (4), 489-504, 2013 | 147 | 2013 |
How sales taxes affect customer and firm behavior: The role of search on the Internet ET Anderson, NM Fong, DI Simester, CE Tucker Journal of Marketing Research 47 (2), 229-239, 2010 | 143 | 2010 |
Informational rigidities and the stickiness of temporary sales E Anderson, BA Malin, E Nakamura, D Simester, J Steinsson Journal of Monetary Economics 90, 64-83, 2017 | 136 | 2017 |
A step-by-step guide to smart business experiments ET Anderson, D Simester Harvard Business Review 89 (3), 98-105, 2011 | 119 | 2011 |
Mind your pricing cues E Anderson, D Simester Harvard Business Review 81 (9), 96-103, 2003 | 118 | 2003 |
The role of sale signs ET Anderson, DI Simester Marketing Science 17 (2), 139-155, 1998 | 116 | 1998 |
Markups across space and time E Anderson, S Rebelo, A Wong National Bureau of Economic Research, 2018 | 111 | 2018 |
Are sale signs less effective when more products have them? ET Anderson, DI Simester Marketing Science 20 (2), 121-142, 2001 | 96 | 2001 |
Dynamics of retail advertising: Evidence from a field experiment D Simester, YJ Hu, E Brynjolfsson, ET Anderson Economic Inquiry 47 (3), 482-499, 2009 | 93 | 2009 |
Channel pass-through of trade promotions V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi Marketing Science 29 (2), 250-267, 2010 | 86 | 2010 |