Antecedents of the attraction effect: An information-processing approach S Mishra, UN Umesh, DE Stem Jr Journal of Marketing Research 30 (3), 331-349, 1993 | 359 | 1993 |
A critical evaluation of the randomized response method: Applications, validation, and research agenda UN Umesh, RA Peterson Sociological Methods & Research 20 (1), 104-138, 1991 | 136 | 1991 |
E-learning as an emerging entrepreneurial enterprise in universities and firms MQ Huynh, UN Umesh, JS Valacich Communications of the Association for Information Systems 12 (1), 3, 2003 | 116 | 2003 |
Outsourcing and performance in entrepreneurial firms: contingent relationships with entrepreneurial configurations MS Salimath, JB Cullen, UN Umesh Decision Sciences 39 (3), 359-381, 2008 | 112 | 2008 |
Interjudge agreement and the maximum value of kappa UN Umesh, RA Peterson, MH Sauber Educational and Psychological Measurement 49 (4), 835-850, 1989 | 104 | 1989 |
Shopping model of the time‐sensitive consumer UN Umesh, KL Pettit, CS Bozman Decision Sciences 20 (4), 715-729, 1989 | 70 | 1989 |
Type IV error in marketing research: The investigation of ANOVA interactions UN Umesh, RA Peterson, M McCann-Nelson, R Vaidyanathan Journal of the Academy of Marketing Science 24, 17-26, 1996 | 64 | 1996 |
Multichannels strategy implementation: The role of channel alignment capabilities DW Wallace, JL Johnson, UN Umesh Decision Sciences 40 (4), 869-900, 2009 | 55 | 2009 |
A typology of interfirm relationships: the role of information technology and reciprocity P Tong, JL Johnson, UN Umesh, RP Lee Journal of Business & Industrial Marketing 23 (3), 178-192, 2008 | 51 | 2008 |
Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices R Vaidyanathan, P Aggarwal, DE Stem Jr, DD Muehling, UN Umesh Journal of Product & Brand Management 9 (3), 179-192, 2000 | 39 | 2000 |
Predicting nominal variable relationships with multiple response UN Umesh Journal of Forecasting 14 (7), 585-596, 1995 | 38 | 1995 |
Stem. 1993.“Antecedents of the Attraction Effect: An Information-Processing Approach.” S Mishra, UN Umesh, E Donald Journal of Marketing Research 30 (3), 331-49, 0 | 31 | |
Creating successful entrepreneurial ventures in IT UN Umesh, MQ Huynh, L Jessup Communications of the ACM 48 (6), 82-87, 2005 | 26 | 2005 |
A Monte Carlo investigation of conjoint analysis index-of-fit: Goodness of fit, significance and power UN Umesh, S Mishra Psychometrika 55, 33-44, 1990 | 26 | 1990 |
[Getting ideas to market] Current issues faced by technology entrepreneurs UN Umesh, L Jessup, MQ Huynh Communications of the ACM 50 (10), 60-66, 2007 | 23 | 2007 |
Transferability of preference models across segments and geographic areas UN Umesh Journal of Marketing 51 (1), 59-70, 1987 | 22 | 1987 |
The interplay of task allocation patterns and governance mechanisms in industrial distribution channels JL Johnson, UN Umesh Industrial Marketing Management 31 (8), 665-678, 2002 | 21 | 2002 |
Effect of level of disaggregation on conjoint cross validations: some comparative findings AM Krieger, PE Green, UN Umesh Decision Sciences 29 (4), 1047-1058, 1998 | 21 | 1998 |
Attribute importance weights in conjoint analysis: Bias and precision S Mishra, UN Umesh, DE Stem Advances in Consumer Research 16 (1), 605-611, 1989 | 21 | 1989 |
Internationalizing-innovation profiles and high-technology exports: does lone genius matter? MJ Shaffer, K Chastagner, UN Umesh Journal of International Marketing 24 (3), 98-120, 2016 | 18 | 2016 |