| More than meets the eye: The functional components underlying influencer marketing C Campbell, JR Farrell Business horizons 63 (4), 469-479, 2020 | 1054 | 2020 |
| Ad Lib: When Customers Create the Ad P Berthon, L Pitt, C Campbell California management review 50 (4), 6-30, 2008 | 673 | 2008 |
| Maximizing the reliability of non-invasive endocrine sampling in the tiger ( Panthera tigris ): environmental decay and intra-sample variation in faecal … T Parnell, EJ Narayan, V Nicolson, P Martin-Vegue, A Mucci, JM Hero Conservation Physiology 3 (1), cov053, 2015 | 608 | 2015 |
| Understanding consumer conversations around ads in a Web 2.0 world C Campbell, LF Pitt, M Parent, PR Berthon Journal of Advertising 40 (1), 87-102, 2011 | 582 | 2011 |
| From data to action: How marketers can leverage AI C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis Business horizons 63 (2), 227-243, 2020 | 446 | 2020 |
| The business of sport management J Beech, S Chadwick Pearson Education, 2004 | 424 | 2004 |
| The marketing of sport JG Beech, S Chadwick Pearson Education, 2007 | 390 | 2007 |
| Branding in pictures: using Instagram as a brand management tool in professional team sport organisations C Anagnostopoulos, P Parganas, S Chadwick, A Fenton European Sport Management Quarterly 18 (4), 413-438, 2018 | 335 | 2018 |
| Good native advertising isn’ta secret C Campbell, LJ Marks Business horizons 58 (6), 599-606, 2015 | 296 | 2015 |
| The challenges native advertising poses: Exploring potential federal trade commission responses and identifying research needs C Campbell, PE Grimm Journal of Public Policy & Marketing 38 (1), 110-123, 2019 | 270 | 2019 |
| Dynamic, latency-optimal vNF placement at the network edge R Cziva, C Anagnostopoulos, DP Pezaros Ieee infocom 2018-ieee conference on computer communications, 693-701, 2018 | 251 | 2018 |
| The business of tourism management JG Beech, J Beech, S Chadwick Pearson education, 2006 | 250 | 2006 |
| ‘You’ll never tweet alone’: Managing sports brands through social media P Parganas, C Anagnostopoulos, S Chadwick Journal of Brand Management 22, 551-568, 2015 | 240 | 2015 |
| From outside lane to inside track: sport management research in the twenty‐first century S Chadwick Management Decision 47 (1), 191-203, 2009 | 232 | 2009 |
| Unreal influence: Leveraging AI in influencer marketing S Sands, CL Campbell, K Plangger, C Ferraro European Journal of Marketing 56 (6), 1721-1747, 2022 | 208 | 2022 |
| Segmenting consumer reactions to social network marketing C Campbell, C Ferraro, S Sands European Journal of Marketing 48 (3/4), 432-452, 2014 | 202 | 2014 |
| Does brand meaning exist in similarity or singularity? P Berthon, LF Pitt, C Campbell Journal of Business Research 62 (3), 356-361, 2009 | 199 | 2009 |
| Corporate citizenship in football: Delivering strategic benefits through stakeholder engagement G Walters, S Chadwick Management Decision 47 (1), 51-66, 2009 | 199 | 2009 |
| Managing sport sponsorship programs: Lessons from a critical assessment of English soccer S Chadwick, D Thwaites Journal of Advertising Research 45 (3), 328-338, 2005 | 195 | 2005 |
| Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising C Campbell, K Plangger, S Sands, J Kietzmann Journal of Advertising 51 (1), 22-38, 2022 | 174 | 2022 |
