| Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy A Poushneh, AZ Vasquez-Parraga Journal of Retailing and Consumer Services 34, 229-234, 2017 | 594 | 2017 |
| Organizational consequences, marketing ethics, and salesforce supervision SD Hunt, AZ Vasquez-Parraga Journal of Marketing Research 30 (1), 78-90, 1993 | 475 | 1993 |
| Determinants of student loyalty in higher education: A tested relationship approach in Latin America JI Rojas-Méndez, AZ Vasquez-Parraga, ALI Kara, A Cerda-Urrutia Latin American Business Review 10 (1), 21-39, 2009 | 402 | 2009 |
| Customer satisfaction and loyalty: start with the product, culminate with the brand E Torres‐Moraga, AZ Vásquez‐Parraga, J Zamora‐González Journal of consumer marketing 25 (5), 302-313, 2008 | 266 | 2008 |
| Consumer social responses to CSR initiatives versus corporate abilities P Marquina Feldman, AZ Vasquez‐Parraga Journal of Consumer Marketing 30 (2), 100-111, 2013 | 265 | 2013 |
| The impact of choice on co-produced customer value creation and satisfaction J Flores, AZ Vasquez-Parraga Journal of Consumer Marketing 32 (1), 15-25, 2015 | 114 | 2015 |
| The path of patient loyalty and the role of doctor reputation E Torres, AZ Vasquez-Parraga, C Barra Health marketing quarterly 26 (3), 183-197, 2009 | 112 | 2009 |
| Antecedents of donor trust in an emerging charity sector: The role of reputation, familliarity, opportunism and communication E Torres-Moraga, A VÁSQUEZ-PARRAGA, C Barra Transylvanian Review of Administrative Sciences 6 (29), 159-177, 2010 | 79 | 2010 |
| Can fast-food consumers be loyal customers, if so how? Theory, method and findings MA Sahagun, AZ Vasquez-Parraga Journal of Retailing and Consumer Services 21 (2), 168-174, 2014 | 70 | 2014 |
| Emotional bonds with technology: the impact of customer readiness on upgrade intention, brand loyalty, and affective commitment through mediation impact of customer value A Poushneh, AZ Vasquez-Parraga Journal of theoretical and applied electronic commerce research 14 (2), 90-105, 2019 | 65 | 2019 |
| Antecedents of customer loyalty for strategic intent AZ Vasquez-Parraga, S Alonso American Marketing Association. Conference Proceedings 11, 82, 2000 | 65 | 2000 |
| An exploratory study of motives for Mexican nationals to shop in the US: More than meets the eye C Guo, AZ Vasquez-Parraga, Y Wang Journal of Retailing and Consumer Services 13 (5), 351-362, 2006 | 56 | 2006 |
| Trust and commitment as mediating variables in the relationship between satisfaction and hotel guest loyalty F Valenzuela, A Vásquez-Párraga Panorama Socioeconomico 24 (32), 18-23, 2006 | 53 | 2006 |
| Hacia la comprensión de la lealtad del cliente de restaurantes: Caso Talca, Región del Maule-Chile J Zamora, A Vásquez, R Díaz, M Grandón Estudios y perspectivas en turismo 20 (3), 563-583, 2011 | 52 | 2011 |
| Customer present dissatisfaction and future satisfaction with augmented reality used in shopping and entertainment A Poushneh, AZ Vasquez Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2017 | 48 | 2017 |
| Proceso de formación de la lealtad del huésped: teoría y prueba empírica J Zamora, AV Párraga, F Morales, C Cisternas RIAT: Revista Interamericana de Medioambiente y Turismo 1 (1), 28-41, 2005 | 34 | 2005 |
| Ethical decision making in Turkish sales management AZ Vasquez-Parraga, A Kara Ethical Issues in International Marketing, 61-86, 2019 | 29 | 2019 |
| Derived versus full name brand extensions S Olavarrieta, E Torres, A Vásquez-Parraga, C Barra Journal of Business Research 62 (9), 899-905, 2009 | 28 | 2009 |
| How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism R Huaman‐Ramirez, R Lunardo, A Vasquez‐Parraga Psychology & Marketing 39 (2), 460-477, 2022 | 25 | 2022 |
| Investment and marketing strategies of Mexican companies in the United States: Preliminary evidence AZ Vasquez‐Parraga, R Felix Thunderbird International Business Review 46 (2), 149-164, 2004 | 24 | 2004 |
