| Global marketing: A decision-oriented approach S Hollensen Pearson education, 2007 | 2621 | 2007 |
| Marketing management: A relationship approach S Hollensen Pearson Education, 2003 | 1056 | 2003 |
| Global Marketing: A market-responsive approach S Hollensen Financial Times Prentice Hall, 2001 | 587 | 2001 |
| Metaverse–the new marketing universe S Hollensen, P Kotler, MO Opresnik Journal of Business Strategy 44 (3), 119-125, 2022 | 425 | 2022 |
| Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 410 | 2023 |
| Essentials of global marketing S Hollensen Pearson Education, 2008 | 275 | 2008 |
| Marketing research: An international approach MJ Schmidt, S Hollensen Pearson education, 2006 | 268 | 2006 |
| The process of benchmarking, benchlearning and benchaction PV Freytag, S Hollensen The TQM magazine 13 (1), 25-34, 2001 | 186 | 2001 |
| Selection of celebrity endorsers: A case approach to developing an endorser selection process model S Hollensen, C Schimmelpfennig Marketing Intelligence & Planning 31 (1), 88-102, 2013 | 97 | 2013 |
| Estrategias de marketing internacional S Hollensen, J Arteaga Pearson Longman, 2010 | 94 | 2010 |
| Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and after lifetime values–a Socratic elenchus approach JAJ Wilson, S Hollensen International Journal of Business Performance Management 14 (1), 67-94, 2013 | 86 | 2013 |
| Marketing: A relationship perspective S Hollensen, MO Opresnik Vahlen, 2015 | 78 | 2015 |
| Marketing planning: A global perspective S Hollensen McGraw-Hill, 2005 | 69 | 2005 |
| The Blue Ocean that disappeared–the case of Nintendo Wii S Hollensen Journal of business strategy 34 (5), 25-35, 2013 | 64 | 2013 |
| Social media marketing: a practitioner guide S Hollensen, P Kotler, MO Opresnik Opresnik Management Consulting, 2017 | 57 | 2017 |
| Drivers for pursuing sustainability through IoT technology within high-end hotels—an exploratory study P Eskerod, S Hollensen, MF Morales-Contreras, J Arteaga-Ortiz Sustainability 11 (19), 5372, 2019 | 46 | 2019 |
| Entry mode strategies into the Brazil, Russia, India and China (BRIC) markets AMD Ulrich, S Hollensen, B Boyd Global Business Review 15 (3), 423-445, 2014 | 46 | 2014 |
| The Choice of Foreign Entry Modes in a Control Perspective. S Hollensen, B Boyd, AMD Ulrich IUP Journal of Business Strategy 8 (4), 2011 | 45 | 2011 |
| Saipa Group, Iran–using strategic brand extensions to build relationships JAJ Wilson, S Hollensen Journal of Islamic Marketing 1 (2), 177-188, 2010 | 42 | 2010 |
| Global Marketing, Harlow S Hollensen Pearson. God. XXVII, BR 2 (2014), 343-362, 2014 | 40 | 2014 |
