Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth T Maiberger, D Schindler, N Koschate-Fischer Journal of the Academy of Marketing Science 52 (1), 119-139, 2024 | 27 | 2024 |
How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction D Schindler, T Maiberger, N Koschate-Fischer, WD Hoyer Journal of the Academy of Marketing Science 52 (3), 634-652, 2024 | 13 | 2024 |
Crossing the (Property) Line: In-Stream Advertising on Smartphones and Consumers’ Territorial Responses D Schindler, T Maiberger, N Koschate-Fischer 2022 AMA Winter Academic Conference, 446, 2022 | | 2022 |
“Do You Speak Emoji?”–How Visual Cues Shape Computer-Mediated Communication T Maiberger, D Schindler, E Sanders, N Koschate-Fischer ACR North American Advances, 2020 | | 2020 |
Essays on Product Experience and Price Promotions D Schindler Friedrich-Alexander-Universität Erlangen-Nürnberg, 2018 | | 2018 |