Introduction to business management GJJ Cronje, GS Du Toit, MDC Motlatla, AK Marais (No Title), 2004 | 619* | 2004 |
Introduction to marketing J Strydom Juta and company Ltd, 2011 | 219 | 2011 |
Marketing management JW Strydom, C Jooste, M Cant Cape Town: Juta, 499-502, 2000 | 131 | 2000 |
Marketing management: a South African perspective MC Cant Juta and Company Ltd, 2011 | 123 | 2011 |
Introduction to travel and tourism marketing JA Bennett, JW Strydom Juta and Company Ltd, 2001 | 116 | 2001 |
Principles of business management JW Strydom, JP Bruwer, A De Beer, M Holtzhausen, J Kiley, M Maritz Oxford University Press, 2011 | 92 | 2011 |
Applied strategic marketing PJ Du Plessis, CJ Jooste, JW Strydom Heinemann, 2001 | 87 | 2001 |
Applied strategic marketing C Jooste, J Strydom, A Berndt, F du Plessis Pearson, 2012 | 68 | 2012 |
The potential impact of formal retail chains' expansion strategies on retail township development in South Africa DH Tustin, JW Strydom Southern African Business Review 10 (3), 48-66, 2006 | 68 | 2006 |
Marketing success stories A Brink Oxford University Press, USA, 2002 | 54 | 2002 |
An empirical analysis of a private company’s corporate social investment in SMME development in South Africa E Swanepoel, JW Strydom, C Nieuwenhuizen Southern African business review 14 (1), 2010 | 51 | 2010 |
Marketing management F du Plessis Juta, Limited, 2011 | 47 | 2011 |
Marketing management A Van der Walt, JW Strydom, S Marx, CJ Jooste Kenwyn: Juta 22, 3-60, 1996 | 47 | 1996 |
Retailing in disadvantaged communities: The outshopping phenomenon revisited JW Strydom Journal of Contemporary Management 8 (1), 150-172, 2011 | 43 | 2011 |
David against Goliath: Predicting the survival of formal small businesses in Soweto J Strydom The International Business & Economics Research Journal (Online) 14 (3), 463, 2015 | 40 | 2015 |
Stellenbosch Wine Route wineries: Management’s perspective on the advantages and key success factors of wine tourism A Kirkman, JW Strydom, C Van Zyl Southern African Business Review 17 (2), 93-112, 2013 | 37 | 2013 |
Generation Y consumers: Behavioural patterns of selected South African students T Holtzhausen, J Strydom The Business Review Cambridge 5 (1), 314-318, 2006 | 37 | 2006 |
The use of game theory to determine the optimum market position of selected arts festivals in South Africa C Van Zyl, JW Strydom Southern African Business Review 11 (3), 121-143, 2007 | 28 | 2007 |
An Analysis of Business Interventions and Their Effect on the Perceived Success of South African Small and Medium Enteprises EJ Ferreira University of South Africa, 2007 | 26 | 2007 |
The process of business assistance to small and medium enterprises in South Africa: Preliminary findings E Ferreira, J Strydom, C Nieuwenhuizen Journal of Contemporary Management 7 (1), 94-109, 2010 | 21 | 2010 |