| A model of trust in online relationship banking A Mukherjee, P Nath International Journal of Bank Marketing 21 (1), 5-15, 2003 | 1302 | 2003 |
| Role of electronic trust in online retailing A Mukherjee, P Nath European Journal of Marketing 41 (9/10), 1173-1202, 2007 | 1097 | 2007 |
| The relative influence of organisational commitment and job satisfaction on service quality of customer-contact employees in banking call centres N Malhotra, A Mukherjee Journal of Services Marketing 18 (3), 162-174, 2004 | 725 | 2004 |
| Antecedents and consequences of service quality in consumer evaluation of self-service internet technologies P Shamdasani, A Mukherjee, N Malhotra The service industries journal 28 (1), 117-138, 2008 | 373 | 2008 |
| Does role clarity explain employee‐perceived service quality? A Mukherjee, N Malhotra International Journal of Service Industry Management 17 (5), 444-473, 2006 | 366 | 2006 |
| I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers? H He, A Mukherjee Journal of Marketing Management 23 (5-6), 443-460, 2007 | 272 | 2007 |
| Performance benchmarking and strategic homogeneity of Indian banks A Mukherjee, P Nath, MN Pal International Journal of Bank Marketing 20 (3), 122-139, 2002 | 241 | 2002 |
| Insights into the Indian call centre industry: can internal marketing help tackle high employee turnover? A Mukherjee, N Malhotra, PS Budhwar, A Varma Journal of Services Marketing 23 (5), 351-362, 2009 | 239 | 2009 |
| Resource, service quality and performance triad: a framework for measuring efficiency of banking services A Mukherjee, P Nath, M Pal Journal of the Operational Research Society 54, 723-735, 2003 | 203 | 2003 |
| An empirical assessment of comparative approaches to service quality measurement A Mukherjee, P Nath Journal of Services Marketing 19 (3), 174-184, 2005 | 154 | 2005 |
| Analysing the commitment–service quality relationship: a comparative study of retail banking call centres and branches N Malhotra, A Mukherjee Journal of Marketing Management 19 (9-10), 941-971, 2003 | 132 | 2003 |
| The effects of merchandise coordination and juxtaposition on consumers’ product evaluation and purchase intention in store-based retailing SY Lam, A Mukherjee Journal of Retailing 81 (3), 231-250, 2005 | 119 | 2005 |
| E‐healthcare: an analysis of key themes in research A Mukherjee, J McGinnis International Journal of Pharmaceutical and Healthcare Marketing 1 (4), 349-363, 2007 | 116 | 2007 |
| Why do consumers recycle? A holistic perspective encompassing moral considerations, affective responses, and self-interest motives N Onel, A Mukherjee Psychology & Marketing 34 (10), 956–971, 2017 | 107 | 2017 |
| Service quality of frontline employees: A profile deviation analysis N Malhotra, F Mavondo, A Mukherjee, G Hooley Journal of Business Research 66 (9), 1338-1344, 2013 | 105 | 2013 |
| Corporate identity and consumer marketing: A process model and research agenda HW He, A Mukherjee Journal of Marketing Communications 15 (1), 1-16, 2009 | 96 | 2009 |
| Consumer knowledge in pro-environmental behavior: An exploration of its antecedents and consequences N Onel, A Mukherjee World Journal of Science, Technology and Sustainable Development 13 (4), 328-352, 2016 | 90 | 2016 |
| Shop While You Talk: Determinants of Purchase Intentions through a Mobile Device A Kumar, A., Mukherjee International Journal of Mobile Marketing 8 (1), 23-37, 2013 | 83 | 2013 |
| Does data warehouse end-user metadata add value? N Foshay, A Mukherjee, A Taylor Communications of the ACM 50 (11), 70-77, 2007 | 80 | 2007 |
| Value creation in virtual communities: the case of a healthcare web site R Misra, A Mukherjee, R Peterson International Journal of Pharmaceutical and Healthcare Marketing 2 (4), 321-337, 2008 | 70 | 2008 |
Neeru MalhotraProfessor of Marketing在 kingston.ac.uk 的电子邮件经过验证
